NAACP seeks to boost Black voter turnout in six states

NAACP seeks to boost Black voter turnout in six states
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The NAACP is looking to boost turnout among Black voters in six swing states ahead of the presidential election. 

The effort looks to use 200,000 “high-propensity” Black voters, or those who have cast ballots in recent races, to encourage “low-frequency” Black voters to either mail in votes or head to the polls in Florida, Georgia, Michigan, North Carolina, Pennsylvania and Wisconsin. The drive’s goal is to increase Black turnout by 5 percent from 2016. 

“We’ve seen the outcome of when we have a drop in voter activity in the Black community,” NAACP President Derrick Johnson told Reuters, which was the first to report on the effort. “We have racism germinating from the White House.”


The effort comes as Democrats seek to boost turnout among voters of color after a drop off in 2016, which hurt then-candidate Hillary ClintonHillary Diane Rodham ClintonThe Memo: The center strikes back Democratic clamor grows for select committee on Jan. 6 attack White House denies pausing military aid package to Ukraine MORE in key states, including swing states like Michigan and Pennsylvania.

The party is also hoping that momentum from protests across the nation over systemic racism since the May death of George Floyd will translate into voter enthusiasm in November.

The announcement comes the same day as former Vice President Joe BidenJoe BidenMilitary must better understand sexual assaults to combat them The Hill's Equilibrium — Presented by NextEra Energy — Tasmanian devil wipes out penguin population On The Money: Democrats make full-court press on expanded child tax credit | White House confident Congress will raise debt ceiling MORE tapped Sen. Kamala HarrisKamala HarrisWhat blue wave? A close look at Texas today tells of a different story A healthier planet and economy is worth fighting for Watch live: Harris gives remarks on the child tax credit MORE (D-Calif.) to be his running-mate, marking the first time a Black woman has appeared on a major party’s presidential ticket.