NAACP seeks to boost Black voter turnout in six states

NAACP seeks to boost Black voter turnout in six states
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The NAACP is looking to boost turnout among Black voters in six swing states ahead of the presidential election. 

The effort looks to use 200,000 “high-propensity” Black voters, or those who have cast ballots in recent races, to encourage “low-frequency” Black voters to either mail in votes or head to the polls in Florida, Georgia, Michigan, North Carolina, Pennsylvania and Wisconsin. The drive’s goal is to increase Black turnout by 5 percent from 2016. 

“We’ve seen the outcome of when we have a drop in voter activity in the Black community,” NAACP President Derrick Johnson told Reuters, which was the first to report on the effort. “We have racism germinating from the White House.”


The effort comes as Democrats seek to boost turnout among voters of color after a drop off in 2016, which hurt then-candidate Hillary ClintonHillary Diane Rodham ClintonBloomberg rolls out M ad buy to boost Biden in Florida Hillicon Valley: Productivity, fatigue, cybersecurity emerge as top concerns amid pandemic | Facebook critics launch alternative oversight board | Google to temporarily bar election ads after polls close Trump pledges to make Juneteenth a federal holiday, designate KKK a terrorist group in pitch to Black voters MORE in key states, including swing states like Michigan and Pennsylvania.

The party is also hoping that momentum from protests across the nation over systemic racism since the May death of George Floyd will translate into voter enthusiasm in November.

The announcement comes the same day as former Vice President Joe BidenJoe BidenFormer Pence aide: White House staffers discussed Trump refusing to leave office Progressive group buys domain name of Trump's No. 1 Supreme Court pick Bloomberg rolls out M ad buy to boost Biden in Florida MORE tapped Sen. Kamala HarrisKamala HarrisTexas Democratic official urges Biden to visit state: 'I thought he had his own plane' The Hill's Campaign Report: Biden on Trump: 'He'll leave' l GOP laywers brush off Trump's election remarks l Obama's endorsements A game theorist's advice to President Trump on filling the Supreme Court seat MORE (D-Calif.) to be his running-mate, marking the first time a Black woman has appeared on a major party’s presidential ticket.