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DCCC reserves new ad buys in competitive districts, adds new members to 'Red to Blue' program

DCCC reserves new ad buys in competitive districts, adds new members to 'Red to Blue' program
© Greg Nash

House Democrats’ campaign arm reserved new ad buys in competitive districts across the country Wednesday as it works to expand its offensive targets in the sprint to the fall elections.

The Democratic Congressional Campaign Committee (DCCC) is reserving a total of $3.8 million worth of ads in six House districts both to unseat Republican incumbents and help vulnerable Democrats keep their seats, the group confirmed to The Hill, as the party works to pad their House majority.

The largest investment is a $960,000 ad buy in the Philadelphia broadcast market that could impact a number of New Jersey or Pennsylvania races.

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The buy is intended to make a splash particularly in New Jersey’s 2nd Congressional District, where Democrat Amy Kennedy is working to unseat Rep. Jeff Van DrewJeff Van DrewThe Hill's Campaign Report: Trump to leave Walter Reed l Post-debate polls show Biden building big lead l Coronavirus concerns ahead of VP debate Democrat-turned-Republican Van Drew trails Amy Kennedy in New Jersey House race: poll The Hill's Campaign Report: 19 years since 9/11 | Dem rival to Marjorie Taylor Greene drops out | Collin Peterson faces fight of his career | Court delivers blow to ex-felon voting rights in Florida MORE (R). Van Drew won his seat in 2018 as a Democrat but has since switched parties to boost his reelection chances in the GOP-leaning district. 

The ad buy could also seep into efforts to boost Rep. Andy Kim (D-N.J.) in the state’s 3rd District, bolster Rep. Susan WildSusan WildCongress must act to end US military aid to the Philippines Centrist Democrats got their COVID bill, now they want a vote DCCC reserves new ad buys in competitive districts, adds new members to 'Red to Blue' program MORE (D) in the Philadelphia suburbs or flip the seat Rep. Brian FitzpatrickBrian K. FitzpatrickLawmakers urge IRS to get stimulus payments to domestic violence survivors Hopes for DC, Puerto Rico statehood rise Florida Democrat introduces bill to recognize Puerto Rico statehood referendum MORE (R-Pa.) won in 2018.

The DCCC is also reserving $852,000 in the Salt Lake City broadcast market to support first-term Rep. Ben McAdams (D-Utah), who flipped the seat in 2018, and $480,000 in the St. Louis broadcast market to help defeat GOP Reps. Ann WagnerAnn Louise WagnerEnergized by polls, House Democrats push deeper into GOP territory Democrats, GOP fighting over largest House battlefield in a decade Republican fears grow over rising Democratic tide MORE (Mo.) or Rodney DavisRodney Lee DavisMcCarthy faces pushback from anxious Republicans over interview comments Michigan Republican isolating after positive coronavirus test GOP Rep. Mike Bost tests positive for COVID-19 MORE (Ill.). 

Democrats are also placing ads in the Los Angeles cable and Spanish broadcast markets to defeat Rep. Mike Garcia (R-Calif.), the Indianapolis broadcast market to win the seat vacated by Rep. Susan BrooksSusan Wiant BrooksEnergized by polls, House Democrats push deeper into GOP territory Bipartisan lawmakers call for broadband expansion to eliminate inequities The Hill's Morning Report - Sponsored by Facebook - GOP closes ranks to fill SCOTUS vacancy by November MORE (R) and New York City cable outlets to boost Rep. Tom MalinowskiThomas (Tom) MalinowskiPhil Murphy says no coronavirus outbreaks in New Jersey linked to Trump fundraiser Marjorie Taylor Greene spars with GOP lawmaker over QAnon, antifa Hillicon Valley: House votes to condemn QAnon | Americans worried about foreign election interference | DHS confirms request to tap protester phones MORE (D), who represents the nearby suburbs in New Jersey. 

The DCCC has now reserved more than $37 million in television reservations and more than $2.25 million in digital reservations as it works to protect and expand the Democratic House majority. Many of the reservations are being placed to impact suburban House races, indicating that these districts will likely play a significant role in the elections this year.

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The group has also used its ads to reach out to diverse communities in battleground districts, including Vietnamese voters. The DCCC announced last week it is placing ads in a Vietnamese-language outlet in the Los Angeles media market to target voters in Orange County, Calif., a historical GOP stronghold where Democrats made substantial gains in 2018.

“Further TV and digital reservations will continue in measured increments across our expansive battlefield in the months to come. These latest reservations reflect the size and scope of the House battlefield we have built,” the DCCC said Wednesday.

The new ad reservations were first reported by Politico

The DCCC also announced Wednesday it is placing two more Democrats on its "Red to Blue" list, a program promoting candidates in top races to unseat Republicans. 

Ammar Campa-Najjar in California’s 50th District and Nancy Goroff in New York’s 1st District were added to the list, which now consists of 33 contenders. Campa-Najjar is running against former Rep. Darrell IssaDarrell Edward IssaChamber-backed Democrats embrace endorsements in final stretch Ex-RNC, Trump fundraiser Elliott Broidy charged in covert lobbying scheme DCCC reserves new ad buys in competitive districts, adds new members to 'Red to Blue' program MORE (R-Calif.) for the open seat vacated by former Rep. Duncan HunterDuncan HunterDOJ veteran says he's quitting over Barr's 'slavish obedience' to Trump DCCC reserves new ad buys in competitive districts, adds new members to 'Red to Blue' program Wife of former Rep. Duncan Hunter sentenced to 8 months of home confinement MORE (R), and Goroff is running against Rep. Lee ZeldinLee ZeldinDemocrats, GOP fighting over largest House battlefield in a decade Republican fears grow over rising Democratic tide DCCC reserves new ad buys in competitive districts, adds new members to 'Red to Blue' program MORE (R).

“House Democrats have recruited a historically strong class of candidates. Their local leadership, fundraising, and extraordinary records of service put Democrats in a commanding position to continue expanding our offensive battlefield and expand our majority,” Rep. Cheri BustosCheryl (Cheri) Lea BustosCook Report shifts 12 House races, all but one toward Democrats Calls grow for Democrats to ramp up spending in Texas House Democrats target Hispanic voters in battlegrounds with new barrage of ads MORE (D-Ill.), the DCCC chairwoman, said. “In contrast, Washington Republicans are still trying to take away people’s health care during a deadly pandemic and it’s putting them on defense in what they once assumed was ruby-Red territory.”

The DCCC also added three Texas seats and a seat in North Carolina to its overall offensive battlefield.