DCCC reserves new ad buys in competitive districts, adds new members to 'Red to Blue' program

DCCC reserves new ad buys in competitive districts, adds new members to 'Red to Blue' program
© Greg Nash

House Democrats’ campaign arm reserved new ad buys in competitive districts across the country Wednesday as it works to expand its offensive targets in the sprint to the fall elections.

The Democratic Congressional Campaign Committee (DCCC) is reserving a total of $3.8 million worth of ads in six House districts both to unseat Republican incumbents and help vulnerable Democrats keep their seats, the group confirmed to The Hill, as the party works to pad their House majority.

The largest investment is a $960,000 ad buy in the Philadelphia broadcast market that could impact a number of New Jersey or Pennsylvania races.


The buy is intended to make a splash particularly in New Jersey’s 2nd Congressional District, where Democrat Amy Kennedy is working to unseat Rep. Jeff Van DrewJeff Van DrewSunday shows preview: Riots roil Washington as calls for Trump's removal grow NJ Republican pushes for Ways and Means seat a year after switching parties Here are the Republicans planning to challenge the Electoral College results MORE (R). Van Drew won his seat in 2018 as a Democrat but has since switched parties to boost his reelection chances in the GOP-leaning district. 

The ad buy could also seep into efforts to boost Rep. Andy Kim (D-N.J.) in the state’s 3rd District, bolster Rep. Susan WildSusan WildHouse Democrats push Biden's Pentagon pick on civilian control of military Democratic Women's Caucus members split endorsements for House campaign chief Democratic Rep. Susan Wild wins reelection in Pennsylvania MORE (D) in the Philadelphia suburbs or flip the seat Rep. Brian FitzpatrickBrian K. FitzpatrickGrowing number of GOP lawmakers say they support impeachment GOP lawmakers introduce resolution to censure Trump over Capitol riot Kinzinger says he'll vote to impeach Trump MORE (R-Pa.) won in 2018.

The DCCC is also reserving $852,000 in the Salt Lake City broadcast market to support first-term Rep. Ben McAdams (D-Utah), who flipped the seat in 2018, and $480,000 in the St. Louis broadcast market to help defeat GOP Reps. Ann WagnerAnn Louise WagnerTrump era bows out with scorched-earth drama in divided GOP Democrats projected to retain House majority Live updates: Democrats seek to extend House advantage MORE (Mo.) or Rodney DavisRodney Lee DavisCori Bush slams lawmakers who refused to go through metal detector outside House chamber Tensions flare between House Republicans, Capitol Police over metal detectors US Chamber of Commerce to stop supporting some lawmakers following the Capitol riots MORE (Ill.). 

Democrats are also placing ads in the Los Angeles cable and Spanish broadcast markets to defeat Rep. Mike Garcia (R-Calif.), the Indianapolis broadcast market to win the seat vacated by Rep. Susan BrooksSusan Wiant BrooksBottom line House Republicans who didn't sign onto the Texas lawsuit Voters elected a record number of Black women to Congress this year — none were Republican MORE (R) and New York City cable outlets to boost Rep. Tom MalinowskiThomas (Tom) Malinowski'I saw my life flash before my eyes': An oral history of the Capitol attack Mo Brooks defends comments at pro-Trump rally after 'vicious and scurrilous' attacks House Democrats unveil resolution to censure Rep. Mo Brooks over Capitol riots MORE (D), who represents the nearby suburbs in New Jersey. 

The DCCC has now reserved more than $37 million in television reservations and more than $2.25 million in digital reservations as it works to protect and expand the Democratic House majority. Many of the reservations are being placed to impact suburban House races, indicating that these districts will likely play a significant role in the elections this year.


The group has also used its ads to reach out to diverse communities in battleground districts, including Vietnamese voters. The DCCC announced last week it is placing ads in a Vietnamese-language outlet in the Los Angeles media market to target voters in Orange County, Calif., a historical GOP stronghold where Democrats made substantial gains in 2018.

“Further TV and digital reservations will continue in measured increments across our expansive battlefield in the months to come. These latest reservations reflect the size and scope of the House battlefield we have built,” the DCCC said Wednesday.

The new ad reservations were first reported by Politico

The DCCC also announced Wednesday it is placing two more Democrats on its "Red to Blue" list, a program promoting candidates in top races to unseat Republicans. 

Ammar Campa-Najjar in California’s 50th District and Nancy Goroff in New York’s 1st District were added to the list, which now consists of 33 contenders. Campa-Najjar is running against former Rep. Darrell IssaDarrell Edward IssaREAD: The Republicans who voted to challenge election results Gingrich: Trump should attend Biden inauguration Rep.-elect Issa says Trump should attend Biden inauguration MORE (R-Calif.) for the open seat vacated by former Rep. Duncan HunterDuncan HunterGOP senator on Trump pardons: 'It is legal, it is constitutional, but I think it's a misuse of the power' Nothing becomes Donald Trump's presidency like his leaving it Pardoning elected officials sends the wrong message MORE (R), and Goroff is running against Rep. Lee ZeldinLee ZeldinREAD: The Republicans who voted to challenge election results Rep. Lee Zeldin fends off Democratic opponent in New York Caring for our seniors during and after coronavirus MORE (R).

“House Democrats have recruited a historically strong class of candidates. Their local leadership, fundraising, and extraordinary records of service put Democrats in a commanding position to continue expanding our offensive battlefield and expand our majority,” Rep. Cheri BustosCheryl (Cheri) Lea BustosFive centrist Democrats oppose Pelosi for Speaker in tight vote LIVE COVERAGE: House votes to name Speaker AOC v. Pelosi: Round 12? MORE (D-Ill.), the DCCC chairwoman, said. “In contrast, Washington Republicans are still trying to take away people’s health care during a deadly pandemic and it’s putting them on defense in what they once assumed was ruby-Red territory.”

The DCCC also added three Texas seats and a seat in North Carolina to its overall offensive battlefield.