Celebrities recording personalized Cameo messages in Biden fundraising effort

Celebrities recording personalized Cameo messages in Biden fundraising effort
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Several celebrities will contribute personalized Cameo messages in support of Democratic presidential nominee Joe BidenJoe BidenBiden to provide update Monday on US response to omicron variant Restless progressives eye 2024 Emhoff lights first candle in National Menorah-lighting ceremony MORE's fundraising efforts.

Cameo, the video-sharing site that allows fans to pay for personalized recorded messages, is partnering with the Biden campaign to raise funds with the combined efforts of celebrity guests like Bravo star Andy Cohen and singer and actress Mandy Moore.

Other celebrities such as Tituss Burges, Dulé Hill and Melissa Etheridge will join in campaign fundraising efforts and will donate all funding toward the Biden campaign, a spokesperson told The Hill. 

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"This partnership is a prime example of how this year may have upended the election cycle, but it also presented new opportunities to broaden our digital reach and tap into the groundswell of grassroots support we are seeing for Joe Biden and Kamala HarrisKamala HarrisEmhoff lights first candle in National Menorah-lighting ceremony GOP becoming a cult of know-nothings Stowaway found in landing gear of plane after flight from Guatemala to Miami MORE," Christian Tom, the campaign's director of digital partnerships, said in a statement.

"As Election Day nears, we look forward to working with more talent on the platforms to expand the reach and impact of this partnership."

In recent weeks, the Biden campaign has made several strides to utilize various digital platforms as vessels to promote the former vice president's bid in the upcoming Nov. 3 election.

Earlier this week, the campaign unveiled a new outreach strategy, creating custom QR codes for Nintendo's Animal Crossing: New Horizons game that allows players to place "Team Joe" signs and other promotional campaign material within the video game.