Biden campaign plans to run ad during every NFL game until Election Day

Biden campaign plans to run ad during every NFL game until Election Day
© Getty Images

Former Vice President Joe BidenJoe BidenBiden says voters should choose who nominates Supreme Court justice Trump, Biden will not shake hands at first debate due to COVID-19 Joe Biden should enact critical government reforms if he wins MORE (D) is reportedly going big with ad spending during every NFL game for the remainder of the election season.

NPR reported Sunday that the former vice president's campaign has purchased at least one advertising slot for every game between now and Election Day, with a campaign spokesperson confirming the plan to NPR. The news comes as Biden's campaign has closed in on the Trump campaign's formerly-large cash advantage in recent months.

The Biden campaign did not immediately return a request for comment from The Hill. NFL games often represent premium advertising slots for campaigns due to their wide viewership ratings and the campaign's latest volley comes as the Trump campaign has targeted some games with its own ads.

ADVERTISEMENT

"The NFL, even pre-COVID, is the most powerful advertising vehicle," said John Link, an analyst with Ad Analytics, a media intelligence firm, in a statement to NPR about the Biden campaign's investment. "In some markets, you get Super Bowl-like numbers on a Sunday."

President TrumpDonald John TrumpBiden says voters should choose who nominates Supreme Court justice Trump, Biden will not shake hands at first debate due to COVID-19 Pelosi: Trump Supreme Court pick 'threatens' Affordable Care Act MORE and other Republicans have distanced themselves from the NFL in recent months over players' protests against police brutality and racism, which has taken the form of some players kneeling during performances of the national anthem before games. 

"I would say this: If they don’t stand for the national anthem, I hope they don’t open. But, other than that, I’d love to see them open and we're doing everything possible for getting them open,” Trump told sports radio host Clay Travis in August.