Former Sanders aides release pro-Biden ad aimed at Latino voters

Former aides to Sen. Bernie SandersBernie SandersThe Hill's 12:30 Report - Presented by Facebook - Election night could be a bit messy The Hill's Morning Report - Sponsored by Facebook - Trump, Biden blitz battleground states Oct. 29: Where Trump and Biden will be campaigning MORE (I-Vt.) on Thursday rolled out an ad touting Democratic presidential nominee Joe BidenJoe BidenHarris to travel to Texas Friday after polls show tie between Trump, Biden Florida heat sends a dozen Trump rally attendees to hospital Harris more often the target of online misinformation than Pence: report MORE, taking a shot at turning out Latino voters ahead of November's election.

Nuestro PAC, the largest Latino super PAC, is putting a six-figure investment on the roughly three-minute ad, titled "If I Were President."

“This ad highlights every aspect of our community in a culturally competent way and brings Biden’s own plans to life in ways Latinos will respond to," said Nuestro PAC's founder Chuck Rocha. "The Latino vote may well decide this election and we will not stop until we reach every Latino voter in every battleground state to cast their vote for Joe Biden and defeat Donald TrumpDonald John TrumpBiden campaign slams Facebook after thousands of ads blocked by platform's pre-election blackout Mnuchin says he learned of Pelosi's letter to him about stimulus talks 'in the press' Harris to travel to Texas Friday after polls show tie between Trump, Biden MORE.”


The ad features footage of multiple generations of Latinos across the country and clips of Biden speaking to members of the community about his platform. 

Biden is heard in the ad touching on a number of topics, including immigration, education and the economy. 

"I could not be more proud to stand with you," Biden said. "We need to open the doors to the next generation of Latino doctors, lawyers, engineers, teachers, elected officials. That’s why we need to put higher education within the reach of all of our children." 

Rocha was previously in charge of Sanders's Latino outreach. Nuestro PAC, in partnership with America's Progressive Promise PAC, has been focused on turning out the progressive senator's base of supporters, which include Latinos, young voters and progressives. 

The effort comes as Latino support for Democrats appears to be lackluster in major swing states, like Florida, compared to previous elections. 


A recent poll conducted by Equis Research in Florida found that the former vice president led Trump 53 percent-37 percent among Latino voters. By comparison, former Democratic nominee Hillary ClintonHillary Diane Rodham ClintonHarris to travel to Texas Friday after polls show tie between Trump, Biden Harris more often the target of online misinformation than Pence: report The Hill's Campaign Report: What the latest polling says about the presidential race | Supreme Court shoots down GOP attempt to block NC mail ballot extension MORE won 62 percent of Latino voters in 2016, according to CNN exit polling.

Additionally, a Quinnipiac University Poll survey of Florida released last week found Biden trailing Trump 43 percent to 45 percent among Hispanic voters.

While Biden will likely win the Latino vote in states like Florida, Trump could still benefit if the former vice president underperforms with the group.

The Biden campaign has launched an effort to shore up Latino support. The former vice president made his first trip as the Democratic nominee to the Sunshine State on Tuesday and attended a Hispanic Heritage Month event in Kissimmee, a central Florida city that is almost 60 percent Hispanic.