Former Sanders aides release pro-Biden ad aimed at Latino voters

Former aides to Sen. Bernie SandersBernie SandersSanders won't vote for bipartisan infrastructure deal Bipartisan infrastructure deal takes fire from left and right Politics of discontent: Who will move to the center and win back Americans' trust? MORE (I-Vt.) on Thursday rolled out an ad touting Democratic presidential nominee Joe BidenJoe BidenFormer Rep. Rohrabacher says he took part in Jan. 6 march to Capitol but did not storm building Saudis picked up drugs in Cairo used to kill Khashoggi: report Biden looking to build momentum for Putin meeting MORE, taking a shot at turning out Latino voters ahead of November's election.

Nuestro PAC, the largest Latino super PAC, is putting a six-figure investment on the roughly three-minute ad, titled "If I Were President."

“This ad highlights every aspect of our community in a culturally competent way and brings Biden’s own plans to life in ways Latinos will respond to," said Nuestro PAC's founder Chuck Rocha. "The Latino vote may well decide this election and we will not stop until we reach every Latino voter in every battleground state to cast their vote for Joe Biden and defeat Donald TrumpDonald TrumpDOJ asks Supreme Court to revive Boston Marathon bomber death sentence, in break with Biden vow Biden looking to build momentum for Putin meeting DOJ tells media execs that reporters were not targets of investigations MORE.”


The ad features footage of multiple generations of Latinos across the country and clips of Biden speaking to members of the community about his platform. 

Biden is heard in the ad touching on a number of topics, including immigration, education and the economy. 

"I could not be more proud to stand with you," Biden said. "We need to open the doors to the next generation of Latino doctors, lawyers, engineers, teachers, elected officials. That’s why we need to put higher education within the reach of all of our children." 

Rocha was previously in charge of Sanders's Latino outreach. Nuestro PAC, in partnership with America's Progressive Promise PAC, has been focused on turning out the progressive senator's base of supporters, which include Latinos, young voters and progressives. 

The effort comes as Latino support for Democrats appears to be lackluster in major swing states, like Florida, compared to previous elections. 


A recent poll conducted by Equis Research in Florida found that the former vice president led Trump 53 percent-37 percent among Latino voters. By comparison, former Democratic nominee Hillary ClintonHillary Diane Rodham ClintonNSA leaker Reality Winner released from federal prison Monica Lewinsky signs production deal with 20th TV Police investigating death of TV anchor who uncovered Clinton tarmac meeting as suicide MORE won 62 percent of Latino voters in 2016, according to CNN exit polling.

Additionally, a Quinnipiac University Poll survey of Florida released last week found Biden trailing Trump 43 percent to 45 percent among Hispanic voters.

While Biden will likely win the Latino vote in states like Florida, Trump could still benefit if the former vice president underperforms with the group.

The Biden campaign has launched an effort to shore up Latino support. The former vice president made his first trip as the Democratic nominee to the Sunshine State on Tuesday and attended a Hispanic Heritage Month event in Kissimmee, a central Florida city that is almost 60 percent Hispanic.