Top Democratic super PAC launches Florida ad blitz after Bloomberg donation

The top Democratic super PAC backing Joe BidenJoe BidenVirginia GOP gubernatorial nominee acknowledges Biden was 'legitimately' elected BuzzFeed News finds Biden's private Venmo account Kid reporter who interviewed Obama dies at 23 MORE’s presidential campaign is using a seven-figure cash injection from billionaire Michael BloombergMichael BloombergYang: 'Defund the police is the wrong approach for New York City' New York mayoral candidates go viral for vastly underestimating housing costs Melinda Gates tapped divorce lawyers in 2019 after Epstein links to husband: report MORE to launch a new advertising blitz in Florida. 

Priorities USA announced on Thursday that it would use the $5.4 million donation from Bloomberg to buy a week of air time across Florida’s 10 media markets beginning Friday. The ads are updated versions of spots previously run by Priorities, including a coronavirus-focused spot that is currently at the center of a lawsuit by the Trump campaign.

The ad buys come after Bloomberg announced that he would spend $100 million to boost Biden in the Sunshine State, where polls show the former vice president running neck-and-neck with President TrumpDonald TrumpVirginia GOP gubernatorial nominee acknowledges Biden was 'legitimately' elected Biden meets with DACA recipients on immigration reform Overnight Health Care: States begin lifting mask mandates after new CDC guidance | Walmart, Trader Joe's will no longer require customers to wear masks | CDC finds Pfizer, Moderna vaccines 94 percent effective in health workers MORE


The donation from Bloomberg, a former New York mayor who ran briefly for the 2020 Democratic presidential nomination, will focus primarily on advertising and voter mobilization efforts, particularly surrounding absentee voting. 

“If Joe Biden wins Florida, he wins the election. Mike Bloomberg's support means we can continue the important work of connecting with Florida voters to hold Donald Trump accountable for his utter failure in combating the coronavirus,” Guy Cecil, the chair of Priorities USA, said in a statement.

The latest investment by Priorities adds to the group’s already massive spending in the state. The super PAC has so far dropped $12.5 million in Florida, mostly on English- and Spanish-language digital and TV ads. 

Both Trump and Biden are already spending heavily in Florida, a massive swing state with a history of deciding elections by razor-thin margins. Trump carried the state in 2016 by just over 100,000 votes, or about 1 percentage point, and a loss there in November has the potential to deal a fatal blow to his reelection hopes.