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Texas Democrats roll out first wave of planned digital ads as Election Day nears

Texas Democrats roll out first wave of planned digital ads as Election Day nears

The Texas Democratic Party (TDP) on Monday announced the launch of a $500,000 digital ad buy aimed at driving Texans to the polls in November.

The messaging, which will appear on social media platforms, is part of the party's Get Out the Vote campaign, an initiative that has run most of the year with the goal of getting 2 million previously unregistered Texans signed up to vote. It's the first phase of a seven-figure ad buy TDP announced at the end of July.

"With the voter registration deadline two weeks from today, our ads are targeting high-potential voters who will likely vote blue if we talk to them about the importance of voting," TDP senior brand director Brittany Switzer said in a statement. "Our path to victory is clear and we’re implementing what we need to fulfill it. The margins for this election are going to be incredibly small."

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Texas has long been thought of as a steadfast red state — the last time a Democratic presidential candidate won Texas was Jimmy CarterJimmy CarterPoll: Graham leads Harrison by 6 points in SC Senate race Biden leads Trump by double digits: poll Donald Trump is a (tax) loser, just like a lot of other people MORE in 1976, but there have been multiple signs in recent years that the Lone Star State is no longer the GOP stronghold it once was.

In the 2018 midterm elections, Texas Democrats picked up a dozen seats in the state House. If the party nets nine more seats in November, it would gain control of the chamber. Republicans have held control of the state House, Senate and governorship since 2002.

A recent CBS/YouGov poll showed Democratic challenger MJ Hegar within 5 points of Sen. John CornynJohn CornynSenate GOP eyes Oct. 26 for confirming Barrett to Supreme Court GOP noncommittal about vote on potential Trump-Pelosi coronavirus deal The Hill's Morning Report - Sponsored by Goldman Sachs - Tipping point week for Trump, Biden, Congress, voters MORE (R). The same poll found President TrumpDonald John TrumpNearly 300 former national security officials sign Biden endorsement letter DC correspondent on the death of Michael Reinoehl: 'The folks I know in law enforcement are extremely angry about it' Late night hosts targeted Trump over Biden 97 percent of the time in September: study MORE in a dead heat with Democratic presidential nominee Joe BidenJoe BidenNearly 300 former national security officials sign Biden endorsement letter Trump narrows Biden's lead in Pennsylvania: poll Florida breaks first-day early voting record with 350K ballots cast MORE, with the former vice president holding a 2-point lead, which was within the margin of error.