Texas Democrats roll out first wave of planned digital ads as Election Day nears

Texas Democrats roll out first wave of planned digital ads as Election Day nears

The Texas Democratic Party (TDP) on Monday announced the launch of a $500,000 digital ad buy aimed at driving Texans to the polls in November.

The messaging, which will appear on social media platforms, is part of the party's Get Out the Vote campaign, an initiative that has run most of the year with the goal of getting 2 million previously unregistered Texans signed up to vote. It's the first phase of a seven-figure ad buy TDP announced at the end of July.

"With the voter registration deadline two weeks from today, our ads are targeting high-potential voters who will likely vote blue if we talk to them about the importance of voting," TDP senior brand director Brittany Switzer said in a statement. "Our path to victory is clear and we’re implementing what we need to fulfill it. The margins for this election are going to be incredibly small."

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Texas has long been thought of as a steadfast red state — the last time a Democratic presidential candidate won Texas was Jimmy CarterJimmy CarterPolling misfired in 2020 — and that's a lesson for journalists and pundits Remembering the Carter era — and what it tells us about today Spiking inflation weighs on Biden economic agenda MORE in 1976, but there have been multiple signs in recent years that the Lone Star State is no longer the GOP stronghold it once was.

In the 2018 midterm elections, Texas Democrats picked up a dozen seats in the state House. If the party nets nine more seats in November, it would gain control of the chamber. Republicans have held control of the state House, Senate and governorship since 2002.

A recent CBS/YouGov poll showed Democratic challenger MJ Hegar within 5 points of Sen. John CornynJohn CornynSenate votes to take up infrastructure deal Biden officials pledge to confront cybersecurity challenges head-on Eight Republicans join Democrats to confirm head of DOJ environmental division MORE (R). The same poll found President TrumpDonald TrumpFormer New York state Senate candidate charged in riot Trump called acting attorney general almost daily to push election voter fraud claim: report GOP senator clashes with radio caller who wants identity of cop who shot Babbitt MORE in a dead heat with Democratic presidential nominee Joe BidenJoe BidenBriahna Joy Gray: White House thinks extending student loan pause is a 'bad look' Biden to meet with 11 Democratic lawmakers on DACA: report Former New York state Senate candidate charged in riot MORE, with the former vice president holding a 2-point lead, which was within the margin of error.