Democratic groups using Bloomberg money to launch $6M in Spanish language ads in Florida

Democratic groups using Bloomberg money to launch $6M in Spanish language ads in Florida
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The nation’s biggest Democratic super PAC and a Latino group have launched a $6 million Spanish-language ad buy in Florida after former New York City Mayor Michael BloombergMichael BloombergBiden selects Gina Raimondo for Commerce chief: reports 7 surprise moments from a tumultuous year in politics NFL, politics dominate 2020 ratings MORE pledged $100 million toward the presidential election in the Sunshine State.

Priorities USA Action will spend $4 million on TV advertising and $2 million on radio spots in the battleground state in association with the Latino Victory Fund, according to the Miami Herald. The ads are scheduled to air in the Miami, Tampa and Orlando markets and run Friday through Election Day. Priorities USA spokesperson Josh Schwerin told the Herald the ads will emphasize the coronavirus pandemic’s disproportionate impact on Latinos.

Bloomberg said earlier this month that he would spend $100 million in the state. Polling indicates a tight race between Democratic presidential nominee Joe BidenJoe BidenConfirmation hearing for Biden's DNI pick postponed Biden's Sunday inauguration rehearsal postponed due to security concerns: report Murkowski says it would be 'appropriate' to bar Trump from holding office again MORE and President TrumpDonald TrumpEx-Trump lawyer Cohen to pen forward for impeachment book Murkowski says it would be 'appropriate' to bar Trump from holding office again Man known as 'QAnon Shaman' asks Trump for pardon after storming Capitol MORE in Florida and surveys have also shown Biden underperforming Hillary ClintonHillary Diane Rodham ClintonCan Biden encompass the opposition he embodied? Disney silent on Trump status in Hall of Presidents at Magic Kingdom Biden has an opportunity to win over conservative Christians MORE’s 2016 numbers with the state’s Hispanic voters.


“President Trump has fueled division in our country including through his relentless attacks on the Hispanic community,” Bloomberg said. “I’m supporting Latino Victory Fund and Priorities USA Action to persuade and mobilize as many voters as possible and make sure that Hispanic voices are heard — and their votes counted.”

“Thanks to ... Bloomberg’s investment and our partnership with Priorities USA, we will be able to continue our work of bringing the truth to the Hispanic community — who will decide the outcome of this election,” Latino Victory Fund chair Luis Miranda said Wednesday.

The announcement comes after Bloomberg said he would spend $20 million to pay outstanding fees for ex-felons in the state to allow them to vote in November. Attorney General Ashley Moody (R), saying the move was potentially an election law violation, said she was ordering an inquiry into the matter.

“After preliminary reviewing of the limited public information and law, it appears further investigation is warranted,” Moody wrote in a letter to law enforcement Wednesday.