NRCC launches revamped website, new blog initiative

House Republican campaign head Rep. Tom Cole (Okla.) is meeting with about 30 conservative bloggers today as the National Republican Congressional Committee (NRCC) launches a new website geared toward new media and the growing number of tools available to campaigns on the Web.
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The NRCC says it has signed up more than 1,000 bloggers who want to contribute to its new effort, which will involve a new NRCC blog and an effort to push its message in local blogs.

Today’s lunch meeting will include bloggers from the Heritage Foundation, Redstate.com and Townhall.com, among others. Cole will show the bloggers the committee’s new website and discuss how they can help Republicans in 2008.

Acknowledging an oft-stated GOP deficiency in the new media realm, the NRCC is hoping to harness several forms of new media to get more people involved, focus attention on its issues and call out vulnerable Democrats. Aside from the NRCC blog, the tools include giving people outlets to help the committee on talk radio and with writing letters to the editor, as well as linking to online tools like YouTube and social networking sites.

The committee has also hired a new-media director, Josh Shultz.

Its Senate counterpart, the National Republican Senatorial Committee, recently launched a similar effort.

“We are very excited about the launch of our new site and about our new media strategy that will enable more people to get involved in helping us win back the majority,” NRCC spokeswoman Julie Shutley said. “The NRCC is not only interested in catching up where we’ve lagged in the past; we want to be leaders online.”