Trump tax story puts Maddow at No. 1 in cable news among younger viewers

Trump tax story puts Maddow at No. 1 in cable news among younger viewers
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MSNBC's Rachel Maddow rode big numbers from her highly scrutinized story on March 14 about President Trump's tax returns to finish at the top of the cable news race for a second straight week in the key 25- to 54-year-old demographic.  

For the week of March 13 to 17, "The Rachel Maddow Show" averaged 756,000 in the demographic that advertisers covet most. 
 
In total viewers, the 43-year-old Rhodes Scholar delivered an average of 2.92 million total viewers, the most for the MSNBC program since October 2008 leading up to the election of Barack ObamaBarack Hussein ObamaJesse Jackson calls on Trump to pardon Rod Blagojevich #ObamaWasBetterAt trends after Trump attacks on minority congresswomen Biden says his presidency is not 'a third term of Obama' MORE.
 
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After receiving criticism from the left and right for what many observers felt was over-hyping the story via a tweet stating she was in possession of "Trump's tax returns," Maddow's Tuesday audience in the key demographic dropped precipitously the following night on Wednesday, down 54 percent from the prior evening to 661,000 viewers. 
 
Tuesday's episode that eventually revealed two pages from Trump's 2005 tax returns registered 4.1 total million viewers and 1.4 million the key demographic, according to Nielsen data. 
 
 
Fox's "The O’Reilly Factor" finished second on the week in the key demographic with 691,000 viewers over four nights. Fox ran a special edition of "The Five" at 8 p.m with Bill O'Reilly off. 
 
Fox News still led all of basic cable in total viewers for the 11th straight week, with MSNBC, HGTV, USA Network and Discovery rounding out the top five. 
 
Nielsen data also shows a big jump for MSNBC year-over-year, up more than 72 percent in total viewers versus the same month last year. 
 
Rival CNN is down more than 45 percent in this category, while Fox is down almost 12 percent.