Nearly 2,600 advertisers have cut ties with Breitbart News in recent months, according a Twitter account that tracks advertisers for the controversial conservative outlet.
Sleeping Giants tweeted Sunday that the number of advertisers who have pulled ads from Breitbart is “climbing towards 2600." The group's Twitter description says it has been working to “stop racists and sexist media by stopping its ad dollars.”
Guys, this is an old post, but we're still out here. Climbing towards 2600 advertisers down now. Way more than 26 remain. https://t.co/TRT2Uhj0d3— Sleeping Giants (@slpng_giants) August 21, 2017
The drop in advertising was first reported by The Independent on Monday.
Former White House chief strategist Stephen Bannon returned to his role leading Breitbart after leaving the White House on Friday. Bannon ran Breitbart for a number of years before joining then-candidate Donald TrumpDonald TrumpOhio Republican who voted to impeach Trump says he won't seek reelection Youngkin breaks with Trump on whether Democrats will cheat in the Virginia governor's race Trump endorses challenger in Michigan AG race MORE's presidential campaign as chairman. After Trump won the election, he was named chief strategist.
“We’ve been a pirate ship without a captain for a year,” Breitbart editor Matthew Boyle said of Bannon's departure after news of his return.
The organization has pushed back on its status as an "alt-right" news site recently, though Bannon has in the past referred to it as a “platform for the alt-right," an term for a political ideology that mixes populism with elements of white supremacy and anti-Semitism.
Breitbart gained prominence as a platform friendly to Trump beginning during the election.