Cable news ad revenue up 25 percent over 2017, with MSNBC’s rising 62 percent
Advertising revenue on cable news grew a prodigious 25 percent year-over-year, with MSNBC seeing the biggest jump, according a Friday report from Adweek.
New data from the Standard Media Index, which tracks 70 percent of national advertising spending “fresh from the invoicing source” according to its website, shows that MSNBC grew its revenue from from January 2017 to last month by a whopping 62 percent.
CNN saw a jump of 32 percent year-over-year, while Fox News had a 17-percent increase, Adweek reported.
Fox, the most-watched channel on basic cable in 2017, charges the most per 30-second spot at $13,600 for weekday primetime programs.
Ratings usually fall precipitously following the drama of a general election year, but all three networks benefited in varying degrees from unpredictable and often chaotic news cycles largely spurred by President Trump and his administration. Overall, 2017 was the most-watched year ever for each of the three.
Meanwhile, the National Football League, which saw ratings drop more than 10 percent during the regular season amid increased “cord-cutting” and backlash against the league by those offended by player protests during the national anthem, still experienced a 5.3 percent year-over-year increase in ad revenue.
The NFL playoffs — ending with the Philadelphia Eagles’ win over the New England Patriots in the Super Bowl on Feb. 4 — were responsible for the modest increase, reversing revenue decline during the regular season of 1.2 percent.
The Hill has removed its comment section, as there are many other forums for readers to participate in the conversation. We invite you to join the discussion on Facebook and Twitter.