Sinclair Broadcasting plans to launch streaming service: report

Sinclair Broadcasting plans to launch streaming service: report
© Getty Images

Sinclair Broadcast Group is working on a streaming news service that could launch later this year, BuzzFeed News reported Wednesday.

The company has submitted a trademark application for a free streaming app, called STIRR, BuzzFeed reported. Sources familiar with the project told the news outlet that the app would offer local and national news, as well as other on-demand programming. 

A spokesperson for Sinclair declined to comment to BuzzFeed.


The app would represent the latest effort from Sinclair to expand its reach. 

The right-leaning media giant is seeking to merge with Tribune Media. If approved, the deal would give Sinclair ownership of local news stations that reach nearly three-quarters of American households.

Critics have urged the Federal Communications Commission to reject the deal, warning that it would give Sinclair too much influence over the local media landscape.

Sinclair found itself at the center of controversy earlier this year after Deadspin compiled clips of network anchors across the country reading the same statement in which they say that they are “concerned about the troubling trend of irresponsible, one-sided news stories plaguing our country."

Critics and former employees slammed the segment, saying it disparages media and reflects bias within the company.

Sinclair officials staunchly defended the promo, saying it shows no bias and was part of a well-researched initiative to promote fact-based reporting.