BBC, Fox News, PBS ranked as TV’s most trusted news brands

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The BBC, Fox News and PBS are the most-trusted TV news brands in the U.S., according to an analysis released Tuesday.

Research Intelligencer by Brand Keys surveyed 4,012 viewers who rated broadcast and cable brands that they watch more than three times per week “to determine how much trust those brands engendered.”

The BBC came in first, with 90 percent of those surveyed saying they trust the British news outlet.

Fox News and PBS came in second and third with 87 percent and 86 percent of respondents, respectively, trusting the TV news outlets.{mosads}

Bloomberg, with 81 percent, and MSNBC, with 80 percent, round out the top five.

The broadcast networks’ news division finished sixth, seventh and eighth, with CBS coming in at 72 percent, NBC at 70 percent and ABC at 69 percent.

CNN and Sinclair are the final two TV news outlets included in the survey, with CNN tying ABC at 69 percent on the trust scale and Sinclair last at 58 percent.

Trust in media overall has seen record lows in the past several years, with just 32 percent stating they trusted the Fourth Estate in Gallup’s most recent survey. In 1976, Gallup found that 72 percent of Americans trusted the media in the post-Watergate era.

Respondents in the new study were also asked about President Trump, who has frequently criticized negative coverage as “fake news,” with just 29 percent rating him trustworthy.

Breaking the Trump rating down by political affiliation, 11 percent of Democrats found Trump trustworthy, as did 22 percent of independents and just more than one-third — 35 percent — of Republicans. Eighteen percent had “no opinion.”

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