Fox Business tops rival CNBC for total viewers in August

Fox Business tops rival CNBC for total viewers in August
© Fox Business

Fox Business Network topped rival CNBC in the race for total viewers in business television for the 14th consecutive month, according to Nielsen Media Research.

In the month of August during business hours, Fox Business Network delivered an average of 192,000 viewers versus CNBC's 162,000 average. In the Total Day category of 6:00 a.m. to 6:00 a.m., Fox Business edged CNBC with an average of 140,000 to 137,000 viewers.

CNBC did attract more viewers in the 25-54 demographic overall in August, edging Fox Business with an average of 25,000 to Fox Business's 22,000 during business hours. CNBC also won the demographic in the Total Day category with an average of 38,000 viewers to 18,000.

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The most-watched program in business television was "Lou Dobbs Tonight" on Fox Business, clocking in with an average of 319,000 viewers per night. Dobbs also was tops in the younger demographic with an average of 33,000 viewers in the category.

Rounding out the Top-5 shows in total viewers in the business network race were Fox Business's "Varney & Co." with Stuart Varney delivering an average of 248,000 viewers, FBN's "Countdown to the Closing Bell with Liz Claman" with 183,000 viewers, CNBC's "Squawk on the Street" with 172,000, and Fox Business's "After the Bell" with 164,000.

“The torch [from CNBC to Fox Business] passed about a year ago when people understood the importance of tax policy and trade policy and economic and fiscal policy on their lives and on their wallet,” Fox Business president Brian Jones said in an interview with Forbes published Thursday. “CNBC still focuses on the individual stock and the individual company, and that doesn’t really affect that many individual lives.”  

Jones was named president of Fox Business in May 2017.