Tronc to change name back to Tribune Publishing

Tronc to change name back to Tribune Publishing
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Tronc, the company that owns the Chicago Tribune, the Baltimore Sun and a host of other news outlets, is changing its name back to Tribune Publishing after a two-year run. 

The company announced Thursday that the name change will formally take effect on Tuesday when markets close. The company will resume trading under the new symbol TPCO on Wednesday.

The Chicago Tribune reported that Tribune Publishing was born in August 2014 after Tribune Co. spun off its publishing holdings from its broadcast stations. The television and radio networks exist under the Tribune Media name.


Tribune Publishing was rebranded as "tronc" in June 2016, which was an anagram for "Tribune online content." The new name was widely mocked. 

The company name was created shortly after Michael Ferro took over as the head of the company. Ferro departed earlier this year hours before a report was published that contained sexual harassment allegations against him, the Chicago Tribune reported.

Other newspapers owned by Chicago-based tronc include the Hartford Courant, the Orlando Sentinel, the New York Daily News and the Capital Gazette, where five people were shot at the paper's Annapolis offices earlier this year. 

The Los Angeles Times was previously owned by tronc, but was sold earlier this year to billionaire Patrick Soon-Shiong.