Cannabis company says CBS refused to run its Super Bowl ad advocating for medical marijuana

Cannabis company says CBS refused to run its Super Bowl ad advocating for medical marijuana

A cannabis company that includes former House Speaker John BoehnerJohn Andrew BoehnerIsrael should resist Trump's efforts to politicize support Lobbyists race to cash in on cannabis boom Rising star Ratcliffe faces battle to become Trump's intel chief MORE (R-Ohio) on its board of directors said that CBS rejected its Super Bowl advertisement that advocated for the benefits of medical marijuana.

George Allen, president of Acreage Holdings, told CNN the ad the company proposed to CBS did not promote the company’s products, instead focusing on the positives medical marijuana can bring to those suffering from chronic pain.

"We're disappointed by the news but somewhat unsurprised," Allen said.


Allen added that the company was prepared to pay as much as $5 million for the ad, the going rate for a Super Bowl ad in front of one of the world’s biggest television audiences in 2019.

A CBS spokesperson told USA Today that the broadcast company currently does not accept any cannabis-related advertising on any of its programs.

Allen told USA Today that the company had not yet decided whether it was going to run its 60-second version of the ad or a condensed 30-second version when CBS declined to run any ad.

“That is actually less a statement about them and more we think a statement about where we stand right now in this country,” Allen told USA Today.

He said the 60-second advertisement will instead run on the company’s website.

This year’s Super Bowl will feature the New England Patriots facing off against the Los Angeles Rams.

The Rams are in the second-largest media market in the country and reside in a state on the forefront of medical marijuana, with California legalizing the use of it years ago.

"We want to get an audience befitting the message," Allen said.