Media

Day 2 impeachment ratings drop by more than 1 million from first day

Greg Nash

Viewership fell by more than 1 million for Friday’s televised impeachment hearings on Capitol Hill compared to the first day of public testimony.

Nielsen Media Research data showed 12.7 million people tuning in to the second day of the impeachment hearings across ABC, CBS, NBC, Fox News, CNN and MSNBC. 

Fox News led the way with an average 2.8 million total viewers from 9 a.m. to 3:30 p.m. MSNBC was second with 2.7 total million viewers, while CBS was third with 2 million. ABC placed fourth with 1.93 million, NBC fifth with 1.83 million and CNN sixth with 1.615 million.

The number of viewers was less than the 13.8 million viewers who tuned in on the first day of impeachment hearings on Wednesday, per Nielsen.

William Taylor, the top U.S. diplomat in Ukraine, and State Department official George Kent testified on the first day, while former U.S. Ambassador to Ukraine Marie Yovanovitch spoke on the second.

The 12.7 million who tuned in Friday marks a 35 percent drop from the number of people who watched former FBI Director James Comey’s testimony to the Senate Intelligence Committee in 2017, which delivered more than 19.5 million viewers.

In February, former Trump personal attorney and fixer Michael Cohen’s testimony delivered 15.8 million viewers, while 13 million tuned in to see former special counsel Robert Mueller testify before the House Judiciary and Intelligence committees in July.

Impeachment hearings for President Nixon in 1973 were also covered live on a rotating basis by the major broadcast networks ABC, CBS and NBC, while PBS carried the proceedings wall-to-wall for more than 250 hours.

According to Gallup, 71 percent of Americans watched the Nixon impeachment hearings live.

Tags James Comey Marie Yovanovitch Michael Cohen Robert Mueller

The Hill has removed its comment section, as there are many other forums for readers to participate in the conversation. We invite you to join the discussion on Facebook and Twitter.

Most Popular

Load more

Video

See all Video