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Comcast pledges $100 million to combat systemic prejudices in American society

Comcast pledges $100 million to combat systemic prejudices in American society
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Comcast pledged $100 million as part of a “multiyear plan” to combat systemic prejudices in American society, officials said Monday.

Comcast CEO Brian Roberts released a statement saying the company will commit $75 million in cash and $25 million in media over the next three years “to fight injustice and inequality against any race, ethnicity, gender identity, sexual orientation or ability.” 

The decision was made after he and other company leaders spoke to employees, Johnson said.

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He added that he and Craig Robinson, the executive vice president and the chief diversity officer for NBCUniversal, will run the effort at the corporate level and will coordinate with other business leaders across the company.

“While we recognize we don’t have all the answers, we agree it’s time that we start putting our words into real, sustainable action,” Roberts said in a statement.

“We know that Comcast alone can’t remedy this complex issue,” he added. “But you have my commitment that our company will try to play an integral role in driving lasting reform. Together, we hope to help create a more equitable, just and inclusive society.”

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The $100 million will come in addition to “existing commitments” the company has made to organizations helping underrepresented communities, he said. 

Johnson said Comcast will release more information about the initiative “in the weeks ahead." But he said the “key focus areas” of the plan address social justice, employees, awareness and education, digital equity and small business opportunities.

The social justice branch will focus on partnering and providing grants to organizations, including the Equal Justice Initiative and the National Association for the Advancement of Colored People. 

The company vowed to educate its employees through town halls, speaker series and mandatory anti-racism and anti-bias training. It also said it will elevate black stories and black voices and commit to educating its viewers on diverse and inclusive cultures.

The money will go to increasing connectivity among communities of color and promoting the learning of digital skills among youth. Comcast will also provide funds to assist small businesses affected economically by the coronavirus pandemic, saying a “substantial portion” will go to businesses owned by people of color.

Comcast's announcement follows protests over the death of George Floyd in Minneapolis police custody that continue to rock the country.