SPONSORED:

Frank Luntz: Polling profession 'done' after election misses: 'Devastating to my industry'

Frank Luntz declared that “the polling profession is done” after this year's presidential election, in which a number of polls appeared to show a much brighter picture in various states for Democratic presidential nominee Joe BidenJoe BidenBiden to sign executive order aimed at increasing voting access Myanmar military conducts violent night raids Confidence in coronavirus vaccines has grown with majority now saying they want it MORE.

“The political polling profession is done,” Luntz told Axios early Wednesday morning. “It is devastating for my industry.”

Beyond the presidential election, which remains close on Wednesday, many pollsters were projecting that Democrats would gain House seats and the Senate majority.

ADVERTISEMENT

Instead, it appears that Republicans will gain House seats and that the party has a strong chance of keeping control of the Senate.

Last month, Luntz told Fox News anchor Bret Baier what the consequences would be for pollsters if the industry gets it wrong again after there were polls in 2016 that appeared to project easy wins for Democrat Hillary ClintonHillary Diane Rodham ClintonHillicon Valley: China implicated in Microsoft breach | White House adds Big Tech critic | QAnon unfazed after false prediction Jill Biden redefines role of first lady QAnon supporters unfazed after another false prediction MORE over President TrumpDonald TrumpBiden to sign executive order aimed at increasing voting access Albany Times Union editorial board calls for Cuomo's resignation Advocates warn restrictive voting bills could end Georgia's record turnout MORE in such states as Wisconsin.

"Well, I hate to acknowledge it, because that's my industry — at least partially — but the public will have no faith. No confidence. Right now, the biggest issue is the trust deficit. And pollsters did not do a good job in 2016. So if Donald Trump surprises people, if Joe Biden had a 5- or 6-point lead, my profession is done," he said.

On Tuesday morning on the day of the election, The New York Times gave Biden a 70 percent chance of winning Florida, a state Trump won by more than 3 points.

A final poll out of Wisconsin from ABC News and The Washington Post for Wisconsin showed the Democratic nominee enjoying a 17-point lead in the Badger State. Trump is now within 0.7 points of Biden in the state.

FiveThirtyEight.com projected that Democrats had a 70 percent chance to take back the Senate, while Biden had a 89 percent chance of winning the presidency.

ADVERTISEMENT

Members of the media unapologetically piled on the pollster misses.