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Frank Luntz: Polling profession 'done' after election misses: 'Devastating to my industry'

Frank Luntz declared that “the polling profession is done” after this year's presidential election, in which a number of polls appeared to show a much brighter picture in various states for Democratic presidential nominee Joe BidenJoe BidenJapan to possibly ease COVID-19 restrictions before Olympics 14 Republicans vote against making Juneteenth a federal holiday China supplies millions of vaccine doses to developing nations in Asia MORE.

“The political polling profession is done,” Luntz told Axios early Wednesday morning. “It is devastating for my industry.”

Beyond the presidential election, which remains close on Wednesday, many pollsters were projecting that Democrats would gain House seats and the Senate majority.

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Instead, it appears that Republicans will gain House seats and that the party has a strong chance of keeping control of the Senate.

Last month, Luntz told Fox News anchor Bret Baier what the consequences would be for pollsters if the industry gets it wrong again after there were polls in 2016 that appeared to project easy wins for Democrat Hillary ClintonHillary Diane Rodham ClintonHillary Clinton backs Shontel Brown in Ohio congressional race Hillary Clinton: Casting doubt on 2020 election is 'doing Putin's work' Progressives rave over Harrison's start at DNC MORE over President TrumpDonald TrumpNorth Carolina Senate passes trio of election measures 14 Republicans vote against making Juneteenth a federal holiday Border state governors rebel against Biden's immigration chaos MORE in such states as Wisconsin.

"Well, I hate to acknowledge it, because that's my industry — at least partially — but the public will have no faith. No confidence. Right now, the biggest issue is the trust deficit. And pollsters did not do a good job in 2016. So if Donald Trump surprises people, if Joe Biden had a 5- or 6-point lead, my profession is done," he said.

On Tuesday morning on the day of the election, The New York Times gave Biden a 70 percent chance of winning Florida, a state Trump won by more than 3 points.

A final poll out of Wisconsin from ABC News and The Washington Post for Wisconsin showed the Democratic nominee enjoying a 17-point lead in the Badger State. Trump is now within 0.7 points of Biden in the state.

FiveThirtyEight.com projected that Democrats had a 70 percent chance to take back the Senate, while Biden had a 89 percent chance of winning the presidency.

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Members of the media unapologetically piled on the pollster misses.