Telemundo to broadcast Super Bowl in first for Spanish-language broadcast network
Telemundo will broadcast Spanish-language coverage of the 2022 Super Bowl, the network announced Tuesday, becoming the first Spanish-language network to televise a Super Bowl broadcast.
A news release from the network indicated that Telemundo had inked a deal with the NFL to be the official Spanish-language network for football coverage for the next 13 years. Along with the 2022 Super Bowl, Telemundo will also broadcast the upcoming season’s wild card game and other select games on its main broadcast channel, while most other games will be available on its sports channel, Telemundo Deportes.
“We are thrilled to partner with the NFL to be the first to showcase the Super Bowl on a Spanish-language broadcast network and to bring the entire [Sunday Night Football] SNF schedule to the growing U.S. Hispanic NFL audience,” Ray Warren, president of Telemundo Deportes, said in the announcement.
“We look forward to 2022 when we’ll present fans the most powerful content in sports beginning the year with the NFL Playoffs and Super Bowl LVI, and wrapping it up with the FIFA World Cup Qatar 2022 in the fall, creating a unique opportunity to merge the worlds of fútbol and football exclusively across all Telemundo Deportes platforms,” he added.
“We are delighted to partner with Telemundo Deportes to continue enhancing game availability and the overall fan experience for the extremely passionate Latino NFL fanbase for years to come,” added Amanda Herald, the NFL’s vice president of marketing strategy.
“We are especially excited to expand Telemundo broadcast coverage to Super Bowl LVI as we look to engage fans both in the host city of Los Angeles – the largest Spanish speaking region in the country – and nationwide,” she said.
The expansion of Telemundo’s NFL coverage comes after the network televised the full Sunday Night Football schedule in 2020 for the first time in history; the network has been showing some NFL games every year for the past eight years, according to the news release.
2021’s Super Bowl, held in Tampa Bay, Fla., was the least-attended Super Bowl in history due to COVID-19 restrictions which forced the stadium to operate at partial capacity.