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Univision to launch 24-hour news channel

Univision to launch 24-hour news channel
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Univision, the U.S.'s largest provider of Spanish-language content, is set to launch a 24-hour news channel in 2022.

Univision news will also launch a first of its kind, news channel on PrendeTV, providing Hispanic audiences with news and information from trusted and emerging voices 24-hours a day, 7-days a week,” the company announced on Wednesday.

“The news channel will debut on PrendeTV in Q1 2022,” the company added.

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The announcement of the 24-hour news comes a month after Univision merged with Grupo Televisa in a $4.8 billion deal announced last month.

The company has more plans to expand in the upcoming year as well.

In the fourth quarter of 2021, the company is releasing “Brand Studio” that will be used “to assist brands in developing campaigns to authentically reach the Hispanic consumer,” the press releases says.

“Univision is the gateway to U.S. Hispanics and represents an untapped opportunity for brands to deliver current and future growth,” Donna Speciale, president of Advertising Sales and Marketing for the company, said.

The programming for 2021 to 2022 will also feature 2500 hours of original content for its audience. More coverage of soccer is also expected to be delivered this upcoming year.

“It is an exciting time at Univision and I am proud to help chart the course of our transformation that will take this iconic media company to new heights,” said Luis Silberwasser, president of Univision Television Networks Group.

“We are focused on bringing Hispanics together by delivering programming that promotes live viewership and ingnites passion for community, family and culture. It is why we are adding more tentpole events, more sports programming, and expanding our news hours. Nothing energizes our audience more than live entertainment and when combined with a proven weekday primetime lineup filled with the best scripted novelas and series from around the world, we are authentically serving U.S. Hispanics with the content they love,” Silberwasser added.