New Nike ad: 'Equality has no boundaries'

Nike released a new ad featuring several notable athletes calling for equality.

"Is this the land history promised? Here, within these lines, on this concrete court, this patch of turf. Here, you're defined by your actions," a narrator in the 90-second ad says in the beginning, showing pictures of basketball courts, football fields and tennis courts.

"Not your looks or beliefs. Quality should have no boundaries. The bonds we find here should run past these lines."

The ad continues, showing videos of several athletes, including tennis star Serena Williams and basketball players LeBron James and Kevin Durant.


"Opportunity should not discriminate. The ball should bounce the same for everyone. Worth should outshine color," the ad says.

"If we can be equals here," the voice in the ad says, referring to a basketball court, "we can be equals everywhere," James says at the end.

The end of the ad shows the phrase: "Equality has no boundaries."

The ad is set to air Sunday night during the Grammys and during next weekend's NBA All-Star game, according to

This is the latest ad that appears to comment on the political environment.

Several companies aired ads during the Super Bowl touching on the debate over immigration and President Trump's vow to build a wall along the U.S.-Mexico border.

Budweiser's Super Bowl ad shows the dramatized journey of a German man whose immigration results in the creation of Anheuser-Bush beer.

An ad for an American building materials company that comments on the wall, meanwhile, was forced to edit its Super Bowl ad to meet NFL standards.

The ad for 84Lumber shows a Mexican mother and daughter heading to the United States. The two come across a wall along the U.S.-Mexico border, similar to the one proposed by Trump, only to enter through doors in the wall in the full version of the ad — an apparent reference to Trump's call for a a metaphorical opening in the wall to allow for legal immigration.

Fox wouldn't let the wall itself be in the commercial that it aired on its network. The ad that ran during the Super Bowl encouraged viewers to "see the conclusion" of the journey on its website.