Popular lemonade brand CountryTime said Thursday that it is "taking a stand for lemonade stands" and pledging to help kids cover the costs of city permits when young entrepreneurs get their lemonade stands shut down.
“Around the country, kids across the country are getting busted for lemonade stands,” the company said in a video posted to its official Twitter account Thursday.
Kids across the country are getting busted for operating lemonade stands without a permit. We're taking the lead to #SaveLemonadeStands by paying for kids' fines + permits this year. For every RT this gets we’ll donate $1 (up to $500,000) to help kids next year + beyond.— CountryTime (@CountryTime) June 7, 2018
The brand is launching a new fund called Legal-Ade, “a crack team ready to straighten out lemonade stands permits and fines.”
If a lemonade stand gets shut down or ticketed by city officials for not having proper permits or licenses, CountryTime said it will reimburse the kid or their family up to $300.
In addition to the reimbursement, CountryTime said it will donate $1 for every retweet that the Legal-Ade video gets on Twitter — up to $500,000 — to help kids with the same issue in the future.
“Life doesn’t always give you lemons, but when it does, you should be able to make and share lemonade with the neighborhood without legal implications,” according to the Legal-Ade website.