Sephora is facing backlash from conservatives over its decision to end a partnership with beauty blogger and pro-Trump YouTube personality Amanda Ensing.
Ensing, who has 1.4 million Instagram followers, urged followers to boycott the beauty brand after it cut ties with her last week over tweets she sent about the Capitol riot on Jan. 6.
"#BoycottSephora for saying conservatives, like myself, don’t align with @Sephora 'values around inclusivity,'" Ensing tweeted Sunday.
On Sunday, she posted a reaction video to Instagram during which she slammed Sephora, saying what it did to her was "not OK."
"I have never done anything that is violent," she said. "I feel as if I was baited into signing this agreement on false hope."
Other right-leaning Twitter users have joined Ensing in her boycott of the company.
Ensing posted a follow-up video on Monday thanking her fans for their support, saying "I truly am overwhelmed."
Sephora said in a statement to The Hill that it was "recently made aware of concerning behavior by Ms. Ensing on her social platforms."
"Most recently, she made light of the violence and tragic loss of life at our nation’s Capitol last month. For this reason, we made the decision to cease all programming with her indefinitely, including having the video she created through an external vendor, taken down," it said.
The company added that Ensing's political views did not play a role in its decision.
"Any claim that this decision was made on the basis of political or religious beliefs is inaccurate, we respect each individual’s right to have their own perspectives and freedom of expression. However, Sephora reserves the right to terminate any partnership we deem inappropriate for our brand," it said.
Sephora in its statement also denied it had tried to silence her, adding that it is working to "ensure all future influencer outreach, content and partnerships are subjected to tighter controls."
The brand ended its partnership with Ensing after she was accused of supporting the Jan. 6 insurrection at the Capitol on Twitter, Insider reported.
"The left: I hate it here. America is embarrassing. Only we can riot & loot. Defund the police. Just do what the government tells you & don't ask questions. The right: Let's fight for freedom. We love the USA. Defend the Constitution. We support our Military & Law enforcement," she tweeted at the time.
The influencer received online scrutiny last week after she posted a video to YouTube promoting Sephora skin care products. The beauty retailer sponsored the video on rewardStyle, an influencer-based platform.
Consumers then began to publicly criticize Sephora for their partnership with Ensing, using the hashtag #BoycottSephora on social media.
On Friday, the beauty company began addressing the backlash on Twitter and Instagram, announcing that after learning of Ensing's past comments they had decided to no longer work with her.
--Updated at 3:32 p.m.