MyPillow CEO says boycotts have cost him $65M

MyPillow CEO Mike Lindell said Monday that he believes he will lose up to $65 million this year over retailers boycotting his business after he repeatedly made unsubstantiated claims about the 2020 presidential election being stolen from former President TrumpDonald TrumpEx-DOJ official Rosenstein says he was not aware of subpoena targeting Democrats: report Ex-Biden adviser says Birx told him she hoped election turned out 'a certain way' Cheney rips Arizona election audit: 'It is an effort to subvert democracy' MORE.

Lindell made his projection in an interview pushing back on claims that his support of Trump is helping him to sell his pillows.

“I lost 20 retailers, and it’s cost me $65 million this year that I won’t get back, OK?” Lindell told Business Insider. “There’s your story. Print it right. Don’t try and twist this."


Dominion Voting Systems filed a $1.3 billion defamation lawsuit against Lindell on Monday for his repeated unfounded accusations that the company was involved in "stealing millions of votes" from Trump.

The suit also claims that Lindell accused Dominion of altering the election as "another chance to boost sales” for MyPillow after the CEO became such a vocal supporter of Trump's presidency.

Lindell told The Associated Press that any surge in sales that his company experienced was very brief but that once retailers such as Bed Bath & Beyond and Kohl’s stopped selling his product that his business was devastated.

“I’ve been looking forward to them finally suing,” Lindell said of Dominion's suit, adding that the court case would prove him right. “I’d love to go to court tomorrow with Dominion." 

Dominion has also sued former Trump attorneys Rudy GiulianiRudy GiulianiGiuliani endorses Republican Curtis Sliwa for NYC mayor The Hill's Morning Report - Presented by Facebook - Democrats' agenda in limbo as Senate returns CNN obtains audio of 2019 Giuliani call linked to Ukraine meddling allegations MORE and Sidney Powell for their alleged defamatory statements against the company and its voting machines.