A new survey by Priorities USA, a Democratic advocacy group, shows the approval ratings of Republican lawmakers tumble when voters hear about the details of the GOP tax plan.
The poll of more than 12,000 voters in 20 House districts and Nevada, a Senate battleground, showed that approval ratings dropped by an average of three points after voters were exposed to a $2 million digital advertising campaign against the tax bill.
Priorities USA, a group classified under section 501(c)4 of the tax code, announced its nationwide ad campaign last month.
“The results have been striking: after voters are exposed to ads about the tax plan, the job approval numbers for the incumbent drops, and voters are more inclined to vote against the incumbent in next year’s midterm elections,” Guy Cecil, the chairman of the group, wrote in a Dec. 15 memo.
The ad campaign has also run in Maine, the home state of Sen. Susan CollinsSusan Margaret CollinsEmanuel to take hot seat in Senate confirmation hearing Overnight Health Care — Presented by Carequest — FDA moves to sell hearing aids over-the-counter Rachel Levine sworn in as first openly transgender four-star officer in health corps MORE (R), a key swing vote, but the recent poll did not gauge the public reaction there.
One representative advertisement urges voters to call Rep. Ryan CostelloRyan Anthony CostellloRep. Brendan Boyle decides against Pennsylvania Senate bid Pennsylvania's Democratic lt. governor files to run for Senate Bottom Line MORE (R-Pa.) about his vote for the tax bill, which it says will give a tax cut to a well-groomed billionaire floating in a pool and pay for it by cutting the Medicare benefits of a senior woman.
Senate Majority Leader Mitch McConnellAddison (Mitch) Mitchell McConnellFixing Congress requires fixing how it legislates McConnell: GOP should focus on future, not 'rehash' 2020 Hoyer: Democrats 'committed' to Oct. 31 timeline for Biden's agenda MORE (R-Ky.) has promised Collins that he will not allow a $25 billion cut to Medicare required by “pay as you go” rules that are supposed to kick in automatically if the tax bill passes.
But Democrats are pointing to a recent statement by Speaker Paul RyanPaul Davis RyanJuan Williams: Pelosi shows her power Cheney takes shot at Trump: 'I like Republican presidents who win re-election' Cheney allies flock to her defense against Trump challenge MORE (R-Wis.) that Congress will tackle the growing costs of programs such as Medicare, Medicaid and welfare next year.
The survey, by Bully Pulpit Interactive, the digital advertising firm that placed the ads, also showed the campaign increased the Democratic advantage on the generic ballot.
A November survey by Priorities USA showed Democrats leading Republicans by 11 points, 45 percent to 34 percent. But after being exposed to the messaging campaign, the Democratic advantage grew to 17 points, 50 percent to 33 percent.
Ads highlighting the potential impact of the tax bill on Medicare were most effective with men, middle-aged voters and seniors, whose approval of their representative or senator dropped by double digits after being exposed to the Democratic argument.
“This is destined to be a defining issue in House and Senate races across the country,” Cecil wrote, urging opponents of the tax bill to “not relent in emphasizing the horrible impacts.”
The unpopularity of the tax plan has surfaced in other polling.
A Marist survey released this week showed that 52 percent of respondents said the GOP plan would likely hurt them and their families, while only 30 percent thought it would help them.
Republican lawmakers on Capitol Hill say they have been focused on hammering out the details of the legislation and predict its popularity will improve once they focus more of their time and attention touting its benefits.
Several Republican senators acknowledged last week they need to do a better job of selling it.