Pro-impeachment group targets GOP senators with $3.1 million ad buy

Pro-impeachment group targets GOP senators with $3.1 million ad buy
© Greg Nash

A pro-impeachment group is targeting GOP senators in battleground states with a round of ads as they try to build pressure on Republicans to break with President TrumpDonald John TrumpRepublicans consider skipping witnesses in Trump impeachment trial Bombshell Afghanistan report bolsters calls for end to 'forever wars' Lawmakers dismiss Chinese retaliatory threat to US tech MORE in the growing battle.

Need to Impeach, which is mainly funded by Democratic presidential candidate Tom SteyerThomas (Tom) Fahr SteyerBloomberg not sure Trump is a billionaire: 'Never seen' his tax returns Yang qualifies for December Democratic debate Steyer rolls out 5B plan to invest in historically black colleges MORE, announced that it would run $3.1 million in TV and digital ads against Republicans in a number of key races.

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The group will target Sens. Martha McSallyMartha Elizabeth McSallyGroup of veterans call on lawmakers to support impeachment, 'put country over politics' Here are the Senate Republicans who could vote to convict Trump Overnight Health Care: House to vote next week on drug prices bill | Conway says Trump trying to find 'balance' on youth vaping | US spent trillion on hospitals in 2018 MORE (R-Ariz.), Cory GardnerCory Scott GardnerRepublicans consider skipping witnesses in Trump impeachment trial Group of veterans call on lawmakers to support impeachment, 'put country over politics' Here are the Senate Republicans who could vote to convict Trump MORE (R-Colo.), Joni ErnstJoni Kay ErnstHouston police chief excoriates McConnell, Cornyn and Cruz on gun violence GOP senators unveil bill to expand 'opportunity zone' reporting requirements Giffords, Demand Justice to pressure GOP senators to reject Trump judicial pick MORE (R-Iowa) and Susan CollinsSusan Margaret CollinsRepublicans consider skipping witnesses in Trump impeachment trial Group of veterans call on lawmakers to support impeachment, 'put country over politics' Defense bill includes fix for military families' survivor benefits MORE (R-Maine) over the next two weeks, while lawmakers are back in their home states for the recess. 

"More and more voters are realizing in this moment that politicians cannot represent Americans if they don’t represent American values. And there’s no job more important for U.S. Senators than standing up for the constitution,” Nathaly Arriola, the executive director of Need to Impeach, said in a statement. 

More than half of the group's ad buy will go toward TV ads, which are expected to start airing Thursday. The rest will go to digital ads, which are starting immediately. 

The push to target Senate Republicans comes after the House launched a formal impeachment inquiry last week, raising the chances that impeachment articles could be sent to the Senate. 

No Republican senator has said they would support impeachment, or even that they support on impeachment inquiry.

A CNBC All-America Economic Survey released on Monday found that 47 percent of respondents oppose impeachment, compared with 44 percent who approve.

But 88 percent of surveyed Republicans, according to the same poll, oppose impeaching Trump.

Senate Majority Leader Mitch McConnellAddison (Mitch) Mitchell McConnellRepublicans consider skipping witnesses in Trump impeachment trial On The Money: Pelosi, Trump tout deal on new NAFTA | McConnell says no trade vote until impeachment trial wraps up | Lawmakers push spending deadline to Thursday McConnell: Senate impeachment trial will begin in January MORE (R-Ky.) said earlier this week that he would have "no choice" but to take up impeachment if the House sends over articles.

"Well under the Senate rules we're required to take it up if the House does go down that path and we'll follow the Senate rules," McConnell said during an interview with CNBC.