Democratic group launches seven-figure ad campaign on voting rights bill

An advocacy group affiliated with the Democratic Party launched a national TV ad this week in support of a sweeping voting rights bill backed by congressional Democrats.

The seven-figure ad buy from the campaign arm of the National Democratic Redistricting Committee is designed to promote the For the People Act, Democrats' signature voting rights bill.

The ad, which will run until June 21, focuses on the influence of corporate donations, dark money and gerrymandering on voting rights.


At one point in the ad, a narrator says “dark money is power” for "the corporate special interests and billionaires buying our elections."

Senate Majority Leader Charles SchumerChuck SchumerFive takeaways on the Supreme Court's Obamacare decision Senate confirms Chris Inglis as first White House cyber czar Schumer vows to only pass infrastructure package that is 'a strong, bold climate bill' MORE (D-N.Y.) has said the House-passed elections bill will come up for a vote the week of June 21.

There is little hope for Republican support, and Sen. Joe ManchinJoe ManchinDelaware set to raise minimum wage to by 2025 Overnight Health Care: Takeaways on the Supreme Court's Obamacare decision | COVID-19 cost 5.5 million years of American life | Biden administration investing billions in antiviral pills for COVID-19 Manchin calls on Biden to nominate permanent FDA commissioner MORE (D-W.Va.) recently voiced his opposition to the legislation, to the frustration of his Democratic colleagues.

Many progressives are hoping that even if Republicans block the measure it will sway some Democratic holdouts to back a change in the Senate rules that require 60 votes to advance most legislation. Still, moderate Democrats like Manchin and Sen. Kyrsten SinemaKyrsten SinemaThe Hill's Morning Report - After high-stakes Biden-Putin summit, what now? Tensions grow between liberals and centrists on infrastructure Manchin rebuffs progressive push for infrastructure guarantee MORE (Ariz.) have said they are against nixing the legislative filibuster.

The National Democratic Redistricting Committee, chaired by former Attorney General Eric HolderEric Himpton HolderObama planning first post-2020 fundraiser Democratic group launches seven-figure ad campaign on voting rights bill Biden: 'Simply wrong' for Trump DOJ to seek journalists' phone records MORE, is involved with the party’s efforts to build support for voting rights legislation as more GOP-led states move forward with bills that impose new restrictions on access to the ballot.

“We have a Republican Party that is intent on changing the election laws in our country to benefit them so that they maintain power,” Holder told MSNBC host Rachel MaddowRachel Anne MaddowDemocratic group launches seven-figure ad campaign on voting rights bill GOP's attacks on Fauci at center of pandemic message Fauci hits back at GOP criticism over emails: 'It's all nonsense' MORE in an interview Tuesday about the new ad.