Democrats launch bilingual ad campaign off drug pricing bill

Democrats launch bilingual ad campaign off drug pricing bill
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The House Democrats' campaign arm on Friday launched a bilingual campaign to shore up support among voters in swing districts, touting a drug pricing bill that passed the House the day before. 

The Democratic Congressional Campaign Committee (DCCC) digital ad campaign will feature ads in Spanish and a mix of both Spanish and English — "Spanglish" — targeting Hispanics, who are disproportionately affected by high prescription drug costs.

It will be shown in 11 Democratic-held districts, seven in Spanish and the rest in Spanglish, and in eight GOP-held districts, four in each format.

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There will also be an English-language version of the ad in key battleground districts.

The ad will tout H.R. 3, the Elijah E. Cummings Lower Drug Costs Now Act, a legislative priority of Speaker Nancy PelosiNancy PelosiRepublicans will pay on Election Day for politicizing Trump's impeachment Trump chooses high-profile but controversial legal team Trump: Impeachment timing intended to hurt Sanders MORE (D-Calif.) that passed the House on a largely party-line 230-192 vote Thursday.

All Democrats present voted for the bill; two Republicans, Reps. Brian FitzpatrickBrian K. FitzpatrickFormer Pennsylvania Rep. Fitzpatrick dead at 56 Republicans came to the table on climate this year The rise of Alexandria Ocasio-Cortez in 2019 MORE (Pa.) and Jaime Herrera BeutlerJaime Lynn Herrera BeutlerDemocrats launch bilingual ad campaign off drug pricing bill The Hill's Morning Report — Sponsored by AdvaMed — House panel delays impeachment vote until Friday House passes sweeping Pelosi bill to lower drug prices MORE (Wash.), voted with Democrats.

The DCCC attack ad will air in the districts held by Republican Reps. Dave Schweikert (Ariz.), Devin NunesDevin Gerald NunesDemocratic lawmaker dismisses GOP lawsuit threat: 'Take your letter and shove it' House Democrats release second batch of Parnas materials Democratic lawmaker says Nunes threatened to sue him over criticism MORE (Calif.), Scott TiptonScott R. TiptonDemocrats launch bilingual ad campaign off drug pricing bill This week: House to vote on Turkey sanctions bill House Dems unveil initial GOP targets in 2020 MORE (Colo.), Vern BuchananVernon Gale BuchananMORE (Fla.), Brian MastBrian Jeffrey MastDemocrats launch bilingual ad campaign off drug pricing bill A new way to address veteran and military suicides VA might not be able to end veteran homelessness, but we shouldn't stop trying MORE (Fla.), Mike McCaul (Texas), Chip RoyCharles (Chip) Eugene RoyBudget watchdogs howl over deficit-ballooning deals Democrats launch bilingual ad campaign off drug pricing bill Congressional Hispanic Caucus campaign arm endorses two Texas Democrats MORE (Texas) and John CarterJohn Rice CarterDemocrats launch bilingual ad campaign off drug pricing bill Overnight Defense: Erdoğan gets earful from GOP senators | Amazon to challenge Pentagon cloud contract decision in court | Lawmakers under pressure to pass benefits fix for military families America's workers and small business owners need the SECURE Act MORE (Texas).

In a short eight-second animation, the Spanglish version of the ad reads, "Los republicanos just voted against lowering the cost of prescription drugs!"

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A similar version will run in Democratic-held districts that reads, "Los demócratas just voted to lower the cost of prescription drugs!"

The pro-Democrat ads will run in the districts held by Democratic Reps. Tom O’Halleran (Ariz.), Josh Harder (Calif.), TJ Cox (Calif.), Gil CisnerosGilbert (Gil) Ray CisnerosMORE (Calif.), Jason CrowJason CrowThe Hill's Morning Report - Dems to lay out impeachment case to senators next week Seven things to know about the Trump trial House delivers impeachment articles to Senate MORE (Colo.), Debbie Mucarsel-PowellDebbie Mucarsel-PowellVulnerable Democrats signal support for impeachment articles this week Vulnerable Democrats swing behind impeachment push Democrats launch bilingual ad campaign off drug pricing bill MORE (Fla.), Xochitl Torres Small (N.M.), Susie LeeSuzanne (Susie) Kelley LeeMORE (Nev.), Steven HorsfordSteven Alexander HorsfordDemocrats launch bilingual ad campaign off drug pricing bill Progressive freshmen jump into leadership PAC fundraising Mass shootings have hit 158 House districts so far this year MORE (Nev.), Lizzie Fletcher (Texas), and Colin Allred (Texas).

The ads run in Texas and California will not feature the members' names to comply with state campaign blackouts; in other states the names will be featured in the ads.

H.R. 3 would allow the federal government to negotiate prescription drug prices, a top Democratic campaign promise.

Mucarsel-Powell told The Hill on Thursday the bill is "monumental."

"[The bill] provided $50 billion in savings, and what's important for a lot of people in my community is that you can use a lot of those savings to reinvest in community health clinics to provide primary care," she said.

The bill is unlikely to be taken up by Senate Majority Leader Mitch McConnellAddison (Mitch) Mitchell McConnellDems plan marathon prep for Senate trial, wary of Trump trying to 'game' the process Senate GOP mulls speeding up Trump impeachment trial Republicans will pay on Election Day for politicizing Trump's impeachment MORE (R-Ky.), but the DCCC campaign is a first taste of how Democrats hope to reach Hispanic voters on an issue that regularly ranks among the top concerns for the demographic group.

"I don't expect for Mitch McConnell in the Senate to agree with every word of every bill that we send them, but I do expect them to actually hold hearings, offer amendments and do their job," said Rep. Mike Levin (D-Calif.), a Congressional Hispanic Caucus member who flipped a Republican seat in 2018.

Still, some Republicans in Latino-heavy districts say they can reach their electorate on the merits of voting against the proposal.

"If you look at the overall impact of H.R. 3 versus what we're trying to propose, we've got a better pathway to take for the long term," said Rep. Dan NewhouseDaniel (Dan) Milton NewhouseDemocrats launch bilingual ad campaign off drug pricing bill On The Money: Lawmakers strike spending deal | US, China reach limited trade deal ahead of tariff deadline | Lighthizer fails to quell GOP angst over new NAFTA House passes bill that would give legal status to thousands of undocumented farmworkers MORE (R-Wash.), who won his agricultural, 40 percent Hispanic district in 2014.

Newhouse added that the Republican proposal balances support for expensive medical research with lowering prescription drug prices, a message that "may be more difficult to get across, but I think we can do that."