Democrats launch bilingual ad campaign off drug pricing bill

Democrats launch bilingual ad campaign off drug pricing bill
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The House Democrats' campaign arm on Friday launched a bilingual campaign to shore up support among voters in swing districts, touting a drug pricing bill that passed the House the day before. 

The Democratic Congressional Campaign Committee (DCCC) digital ad campaign will feature ads in Spanish and a mix of both Spanish and English — "Spanglish" — targeting Hispanics, who are disproportionately affected by high prescription drug costs.

It will be shown in 11 Democratic-held districts, seven in Spanish and the rest in Spanglish, and in eight GOP-held districts, four in each format.

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There will also be an English-language version of the ad in key battleground districts.

The ad will tout H.R. 3, the Elijah E. Cummings Lower Drug Costs Now Act, a legislative priority of Speaker Nancy PelosiNancy PelosiMnuchin emerges as key asset in Trump's war against coronavirus Graham: Pelosi comment on Trump is 'most shameful, disgusting statement by any politician in modern history' The coronavirus pandemic versus the climate change emergency MORE (D-Calif.) that passed the House on a largely party-line 230-192 vote Thursday.

All Democrats present voted for the bill; two Republicans, Reps. Brian FitzpatrickBrian K. FitzpatrickDemocrats bullish on bill to create women's history museum: 'It's an election year' This week: Trump's budget lands with a thud on Capitol Hill House approves pro-union labor bill MORE (Pa.) and Jaime Herrera BeutlerJaime Lynn Herrera BeutlerWashington state lawmakers warn health workers running low on protective gear Pelosi: 'I tore up a manifesto of mistruth' DCCC unveils initial dozen candidates for 'Red to Blue' program MORE (Wash.), voted with Democrats.

The DCCC attack ad will air in the districts held by Republican Reps. Dave Schweikert (Ariz.), Devin NunesDevin Gerald NunesTrump steps up intensity in battle with media Nunes urges Americans to 'stop panicking': 'It's a great time to just go out' if you're healthy Sunday shows preview: Lawmakers gear up for another week fighting the coronavirus, seek to curb fallout MORE (Calif.), Scott TiptonScott R. TiptonDemocrats launch bilingual ad campaign off drug pricing bill This week: House to vote on Turkey sanctions bill House Dems unveil initial GOP targets in 2020 MORE (Colo.), Vern BuchananVernon Gale BuchananMORE (Fla.), Brian MastBrian Jeffrey MastGOP congressman gets round of applause for remarks praising American strength Bipartisan lawmakers ask NIH for information on 'disturbing' studies on monkeys Overnight Defense: Lawmakers clash during Pompeo hearing on Iran | Trump touts Taliban deal ahead of signing | Trump sued over plan to use Pentagon funds for border wall MORE (Fla.), Mike McCaul (Texas), Chip RoyCharles (Chip) Eugene RoyThe Hill's 12:30 Report: House to vote on .2T stimulus after mad dash to Washington Conservative lawmakers tell Trump to 'back off' attacks on GOP colleague Lawmakers ask Trump administration to help Gulf oil and gas producers MORE (Texas) and John CarterJohn Rice CarterHegar advances to Democratic runoff in Texas Senate race The 14 other key races to watch on Super Tuesday Gun control group plans to spend million in Texas in 2020 MORE (Texas).

In a short eight-second animation, the Spanglish version of the ad reads, "Los republicanos just voted against lowering the cost of prescription drugs!"

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A similar version will run in Democratic-held districts that reads, "Los demócratas just voted to lower the cost of prescription drugs!"

The pro-Democrat ads will run in the districts held by Democratic Reps. Tom O’Halleran (Ariz.), Josh Harder (Calif.), TJ Cox (Calif.), Gil CisnerosGilbert (Gil) Ray CisnerosMORE (Calif.), Jason CrowJason CrowTrump set to confront his impeachment foes Democratic impeachment manager shares quote from "Harry Potter's" Dumbledore during trial Impeachment manager dismisses concerns Schiff alienated key Republican votes: 'This isn't about any one person' MORE (Colo.), Debbie Mucarsel-PowellDebbie Mucarsel-PowellFlorida confirms over 500 new cases of coronavirus in the state Lysol, disinfecting wipes and face masks mark coronavirus vote in House Critics hit Florida governor over lack of 'sweeping' coronavirus response MORE (Fla.), Xochitl Torres Small (N.M.), Susie LeeSuzanne (Susie) Kelley LeeMORE (Nev.), Steven HorsfordSteven Alexander HorsfordBiden wins endorsement of key Nevada lawmaker Lawmakers trade insults over Trump budget cuts Democrats launch bilingual ad campaign off drug pricing bill MORE (Nev.), Lizzie Fletcher (Texas), and Colin Allred (Texas).

The ads run in Texas and California will not feature the members' names to comply with state campaign blackouts; in other states the names will be featured in the ads.

H.R. 3 would allow the federal government to negotiate prescription drug prices, a top Democratic campaign promise.

Mucarsel-Powell told The Hill on Thursday the bill is "monumental."

"[The bill] provided $50 billion in savings, and what's important for a lot of people in my community is that you can use a lot of those savings to reinvest in community health clinics to provide primary care," she said.

The bill is unlikely to be taken up by Senate Majority Leader Mitch McConnellAddison (Mitch) Mitchell McConnellMnuchin emerges as key asset in Trump's war against coronavirus Louisiana Republican: People upset at 'spending porn on pet projects' in latest stimulus bill Coronavirus pushes GOP's Biden-Burisma probe to back burner MORE (R-Ky.), but the DCCC campaign is a first taste of how Democrats hope to reach Hispanic voters on an issue that regularly ranks among the top concerns for the demographic group.

"I don't expect for Mitch McConnell in the Senate to agree with every word of every bill that we send them, but I do expect them to actually hold hearings, offer amendments and do their job," said Rep. Mike Levin (D-Calif.), a Congressional Hispanic Caucus member who flipped a Republican seat in 2018.

Still, some Republicans in Latino-heavy districts say they can reach their electorate on the merits of voting against the proposal.

"If you look at the overall impact of H.R. 3 versus what we're trying to propose, we've got a better pathway to take for the long term," said Rep. Dan NewhouseDaniel (Dan) Milton NewhouseGOP lawmaker introduces bipartisan guest worker bill Overnight Energy: Murkowski, Manchin unveil major energy bill | Lawmakers grill EPA chief over push to slash agency's budget | GOP lawmaker accuses Trump officials of 'playing politics' over Yucca Mountain GOP lawmaker accuses administration of 'playing politics' with Yucca Mountain reversal MORE (R-Wash.), who won his agricultural, 40 percent Hispanic district in 2014.

Newhouse added that the Republican proposal balances support for expensive medical research with lowering prescription drug prices, a message that "may be more difficult to get across, but I think we can do that."