SPONSORED:

Democrats launch bilingual ad campaign off drug pricing bill

Democrats launch bilingual ad campaign off drug pricing bill
© Getty

The House Democrats' campaign arm on Friday launched a bilingual campaign to shore up support among voters in swing districts, touting a drug pricing bill that passed the House the day before. 

The Democratic Congressional Campaign Committee (DCCC) digital ad campaign will feature ads in Spanish and a mix of both Spanish and English — "Spanglish" — targeting Hispanics, who are disproportionately affected by high prescription drug costs.

It will be shown in 11 Democratic-held districts, seven in Spanish and the rest in Spanglish, and in eight GOP-held districts, four in each format.

ADVERTISEMENT

There will also be an English-language version of the ad in key battleground districts.

The ad will tout H.R. 3, the Elijah E. Cummings Lower Drug Costs Now Act, a legislative priority of Speaker Nancy PelosiNancy PelosiGOP blocks Schumer effort to adjourn Senate until after election GOP noncommittal about vote on potential Trump-Pelosi coronavirus deal Overnight Health Care: Trump takes criticism of Fauci to a new level | GOP Health Committee chairman defends Fauci | Birx confronted Pence about Atlas MORE (D-Calif.) that passed the House on a largely party-line 230-192 vote Thursday.

All Democrats present voted for the bill; two Republicans, Reps. Brian FitzpatrickBrian K. FitzpatrickLawmakers urge IRS to get stimulus payments to domestic violence survivors Hopes for DC, Puerto Rico statehood rise Florida Democrat introduces bill to recognize Puerto Rico statehood referendum MORE (Pa.) and Jaime Herrera BeutlerJaime Lynn Herrera BeutlerCentrist Democrats 'strongly considering' discharge petition on GOP PPP bill This week: House returns for pre-election sprint GOP Rep. Jaime Herrera Beutler advances in Washington primary MORE (Wash.), voted with Democrats.

The DCCC attack ad will air in the districts held by Republican Reps. Dave Schweikert (Ariz.), Devin NunesDevin Gerald NunesSunday shows preview: Coronavirus cases surge in the Midwest; Trump hits campaign trail after COVID-19 Democrat Arballo gains on Nunes: internal poll Sunday shows preview: Trump COVID-19 diagnosis rocks Washington, 2020 election MORE (Calif.), Scott TiptonScott R. Tipton10 bellwether counties that could signal where the election is headed Lobbying world Five things we learned from this year's primaries MORE (Colo.), Vern BuchananVernon Gale BuchananMORE (Fla.), Brian MastBrian Jeffrey MastWarren, Porter to headline progressive fundraiser supporting seven swing state candidates Sen. Rand Paul says he and his wife were 'attacked by an angry mob' after Trump speech Florida Republican apologizes after Facebook posts about sex, rape uncovered MORE (Fla.), Mike McCaul (Texas), Chip RoyCharles (Chip) Eugene RoyRepublican fears grow over rising Democratic tide Biden, Democrats see late opportunity in Texas The Hill's Morning Report - Sponsored by Facebook - Trump resumes maskless COVID-19 recovery at White House MORE (Texas) and John CarterJohn Rice CarterBiden, Democrats see late opportunity in Texas Donna Imam wins Democratic runoff to face Rep. John Carter House panel advances bill banning construction on bases with Confederate names MORE (Texas).

In a short eight-second animation, the Spanglish version of the ad reads, "Los republicanos just voted against lowering the cost of prescription drugs!"

ADVERTISEMENT

A similar version will run in Democratic-held districts that reads, "Los demócratas just voted to lower the cost of prescription drugs!"

The pro-Democrat ads will run in the districts held by Democratic Reps. Tom O’Halleran (Ariz.), Josh Harder (Calif.), TJ Cox (Calif.), Gil CisnerosGilbert (Gil) Ray CisnerosMORE (Calif.), Jason CrowJason CrowGiffords launches national Gun Owners for Safety group to combat the NRA House approves .2T COVID-19 relief bill as White House talks stall Lawmakers grill Pentagon over Trump's Germany drawdown MORE (Colo.), Debbie Mucarsel-PowellDebbie Mucarsel-PowellHouse Democrats target Hispanic voters in battlegrounds with new barrage of ads Disinformation, QAnon efforts targeting Latino voters ramp up ahead of presidential election Florida Democrat asks FBI to investigate anti-Semitic, racist disinformation MORE (Fla.), Xochitl Torres Small (N.M.), Susie LeeSuzanne (Susie) Kelley LeeMORE (Nev.), Steven HorsfordSteven Alexander HorsfordThe robbing of a wildlife refuge in Nevada Rep. Steven Horsford wins Democratic House primary in Nevada Overnight Defense: Army now willing to rename bases named after Confederates | Dems demand answers on 'unfathomable' nuke testing discussions | Pentagon confirms death of north African al Qaeda leader MORE (Nev.), Lizzie Fletcher (Texas), and Colin Allred (Texas).

The ads run in Texas and California will not feature the members' names to comply with state campaign blackouts; in other states the names will be featured in the ads.

H.R. 3 would allow the federal government to negotiate prescription drug prices, a top Democratic campaign promise.

Mucarsel-Powell told The Hill on Thursday the bill is "monumental."

"[The bill] provided $50 billion in savings, and what's important for a lot of people in my community is that you can use a lot of those savings to reinvest in community health clinics to provide primary care," she said.

The bill is unlikely to be taken up by Senate Majority Leader Mitch McConnellAddison (Mitch) Mitchell McConnellSenate GOP eyes Oct. 26 for confirming Barrett to Supreme Court GOP noncommittal about vote on potential Trump-Pelosi coronavirus deal Overnight Health Care: Trump takes criticism of Fauci to a new level | GOP Health Committee chairman defends Fauci | Birx confronted Pence about Atlas MORE (R-Ky.), but the DCCC campaign is a first taste of how Democrats hope to reach Hispanic voters on an issue that regularly ranks among the top concerns for the demographic group.

"I don't expect for Mitch McConnell in the Senate to agree with every word of every bill that we send them, but I do expect them to actually hold hearings, offer amendments and do their job," said Rep. Mike Levin (D-Calif.), a Congressional Hispanic Caucus member who flipped a Republican seat in 2018.

Still, some Republicans in Latino-heavy districts say they can reach their electorate on the merits of voting against the proposal.

"If you look at the overall impact of H.R. 3 versus what we're trying to propose, we've got a better pathway to take for the long term," said Rep. Dan NewhouseDaniel (Dan) Milton NewhouseThe Hill's Coronavirus Report: Rep. Khanna says President Trump threatening violence against US citizens; Trump terminating relationship with WHO GOP lawmaker introduces bipartisan guest worker bill Overnight Energy: Murkowski, Manchin unveil major energy bill | Lawmakers grill EPA chief over push to slash agency's budget | GOP lawmaker accuses Trump officials of 'playing politics' over Yucca Mountain MORE (R-Wash.), who won his agricultural, 40 percent Hispanic district in 2014.

Newhouse added that the Republican proposal balances support for expensive medical research with lowering prescription drug prices, a message that "may be more difficult to get across, but I think we can do that."