The Democratic House campaign arm released a series of ads in English and Spanish on Friday targeting vulnerable Republicans who voted against the police reform bill passed Thursday.
The ads, commissioned by the Democratic Congressional Campaign Committee (DCCC), feature a series of images of protests against police violence set to a somber backing track and plain title cards.
"Far too often in America, unarmed and innocent Black and Brown men and women are killed by police," the opening card reads.
"We have to change the culture of silence and complicity where officers protect their own rather than the public they serve," the ad continues.
The ad then cuts to video of one of the 10 targeted Republicans, which include Reps. Richard HudsonRichard Lane HudsonGOP's Banks burnishes brand with Pelosi veto Lawmakers spend more on personal security in wake of insurrection Pharmaceutical industry donated to two-thirds of Congress ahead of 2020 elections: analysis MORE (N.C.), Don Bacon (Neb.), Steve ChabotSteven (Steve) Joseph ChabotLiberal group launches campaign urging Republicans to support Biden's agenda Blinken grilled in first hearing since Afghanistan withdrawal Bipartisan group of lawmakers call on Biden to ensure journalists safe passage out of Afghanistan MORE (Ohio), Michael Turner (Ohio), Scott PerryScott Gordon PerryWatchdog group seeks ethics probe over McCarthy's Jan. 6 comments Jan. 6 panel seeks records of those involved in 'Stop the Steal' rally Jan. 6 panel to ask for preservation of phone records of GOP lawmakers who participated in Trump rally: report MORE (Pa.), Jefferson Van Drew (N.J.), Lee ZeldinLee ZeldinThe Hill's Morning Report - Presented by Alibaba - Democrats return to disappointment on immigration Zeldin says he's in remission after treatment for leukemia Governors brace for 2022 after year in pandemic spotlight MORE (N.Y.), John KatkoJohn Michael KatkoEmboldened Trump takes aim at GOP foes McCarthy-allied fundraising group helps Republicans who voted to impeach Trump Bipartisan House group introduces legislation to set term limit for key cyber leader MORE (N.Y.) and Mike Garcia (Calif.).
"But Congressman Scott Perry just voted against increasing police accountability," reads the ad targeted at Perry.
In Zeldin and Garcia's districts, the ads are scheduled to run in English and Spanish.
“Far too often in America, unarmed and innocent Black men and women are killed by police. We need accountability for officers who kill, and we need to change the culture of silence and complicity where officers protect their own rather than the public they serve," said DCCC spokeswoman Robyn Patterson.
"Once again, Republicans have chosen their party in Washington over everyday Americans and turned their back on the demands for justice and reform by the American people,” added Patterson.
With the ads, Democrats hope to shore up public support for the George Floyd Justice in Policing Act, a police reform measure passed by the House Thursday largely on party lines.
GOP Reps. Will HurdWilliam Ballard HurdFirst Democrat jumps into key Texas House race to challenge Gonzales Will the real Lee Hamiltons and Olympia Snowes please stand up? The Hill's Morning Report - Presented by Facebook - Biden, Congress drawn into pipeline cyberattack, violence in Israel MORE (Texas), Fred UptonFrederick (Fred) Stephen UptonKinzinger says Trump 'winning' because many Republicans 'have remained silent' Emboldened Trump takes aim at GOP foes McCarthy-allied fundraising group helps Republicans who voted to impeach Trump MORE (Mich.), and Brian FitzpatrickBrian K. FitzpatrickLiberal group launches campaign urging Republicans to support Biden's agenda Angelina Jolie spotted in Capitol meeting with senators US Chamber of Commerce backs Democrats threatening to derail budget resolution MORE (Pa.) crossed the aisle to vote for the Democratic-led bill.
The measure is not expected to be taken up in the Senate, where Democrats blocked a Republican measure on police reform Wednesday, claiming it did not go far enough.
The DCCC ads will run on YouTube in targeted districts until July 2.