Busch holding $20,000 contest to hire pup to promote its Dog Brew

Busch holding $20,000 contest to hire pup to promote its Dog Brew

Busch Beer says it's holding a contest in which it will award $20,000 for a dog to test their new line of dog-friendly beer, USA Today reported.

The company wants a pup to be their “Chief Tasting Officer” for their popular "Dog Brew" brand. 

To enter the contestparticipants must post a picture of their pets on various social media platforms with the hashtag #BuschCTOcontest. Participants must also follow Busch Beer on their social media platforms to be included in the contest.  


The company has started accepting applicants and will continue to do so until April 28. 

Busch Beer launched the contest in response to the popularity of their Dog Brew release last year, which sold out in a day. 

"The reaction to Busch Dog Brew’s release last year was so overwhelmingly positive that we knew we had a big challenge in Year 2 to keep the momentum going," said Daniel Blake, vice president of value brands at Anheuser-Busch, in a statement. "So to expand the brand this year, we needed a true expert in the space on our team."

The winner of the contest will get $20,000, 10 four packs of Dog Brew Beer and $800 prepaid card to purchase pet insurance for your dog.