Biden's sloppy launch may cost him

Former Vice President Joe BidenJoe BidenRepublicans consider skipping witnesses in Trump impeachment trial Trump trade deal likely to sow division in Democratic presidential field Trump supporters at Pa. rally 'upset' after Democrats introduce impeachment articles MORE officially launched his presidential campaign on Thursday. He couldn't have done it in a more awkward, authentically challenged way — via a video message. 

The 76-year-old front-runner-for-now is apparently following the dubious strategy of 2016 Democratic nominee Hillary ClintonHillary Diane Rodham ClintonTrump trade deal likely to sow division in Democratic presidential field Trump supporters at Pa. rally 'upset' after Democrats introduce impeachment articles Hillary Clinton documentary to premiere at Sundance MORE. Clinton also launched in a perfectly homogenized, almost Hollywood-like production of her campaign four years ago.

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The problem is, a video doesn't connect or inspire voters the way a live announcement in front of a raucous crowd could. Now Clinton and Biden share one very big thing in common: a campaign launch lacking energy.

There's also reported squabbling among Biden's advisers leading up to the big day. It reportedly got so bad that one former Biden aide told Time recently that he's "never seen anything so half-assed." Tell us how you really feel ...

“They’re improvising and doing last-minute planning. The guy has been running for President since 1987 and can’t figure the basics out, like where to stand on his first day? This should make everyone very nervous," the former aide added. 

Then there's the matter of Biden's schedule. Instead of spring-boarding off all the media coverage he'll undoubtedly command on Thursday, Biden will again mimic Clinton in taking a long weekend break before making his first campaign stop on Monday in Pittsburgh.

With 20 other Democrats running for the nomination — and thereby slicing up the press coverage pie multiple ways — waiting four days before appearing on the stump is not taking advantage of his position as the candidate with the best name recognition.

Then there's the issue of fundraising. This headline in Tuesday's New York Times is an ominous one: "Joe Biden Plans to Enter the 2020 Race on Thursday. He’s Starting With $0." 

The story goes on to underscore just how far behind Biden is, with no tangible small-donor base.

"It is an urgent task, especially for a politician not previously known as a prolific fund-raiser," the Times story reads. 

Meanwhile, Sen. Bernie SandersBernie SandersTrump trade deal likely to sow division in Democratic presidential field Buttigieg says he doubts consulting work for insurer led to layoffs Trump supporters at Pa. rally 'upset' after Democrats introduce impeachment articles MORE (I-Vt.) has raised $26.6 million, $10 million of which remain from his last presidential bid and Senate campaign.

"Mr. Biden begins at $0, and it would take his raising more than $100,000 every day until Christmas just to match what Mr. Sanders had banked at the start of April," the Times notes.

Biden has run for president several times before. Each time, he didn't come remotely close to earning the nomination. Polls show — for now, anyway — that he is best positioned to beat President TrumpDonald John TrumpRepublicans consider skipping witnesses in Trump impeachment trial Bombshell Afghanistan report bolsters calls for end to 'forever wars' Lawmakers dismiss Chinese retaliatory threat to US tech MORE, making him the safe choice. But safe choices don't tend to do well in these situations — think John KerryJohn Forbes KerryMellman: Looking to Iowa The Hill's Morning Report - Sponsored by AdvaMed - A crucial week on impeachment Biden rallies with John Kerry in early primary states MORE, John McCainJohn Sidney McCainEx-Rep. Scott Taylor to seek old Virginia seat Man acquitted over tweet offering 0 to killing an ICE agent Lessons of the Kamala Harris campaign MORE, Mitt RomneyWillard (Mitt) Mitt RomneyBombshell Afghanistan report bolsters calls for end to 'forever wars' Mellman: Looking to Iowa Potential Dem defectors face pressure on impeachment MORE or Jeb Bush. 

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Then there's the matter of what the Democratic Party, and arguably the media, increasingly doesn't want: old, white, establishment. The establishment part is especially important, because one could argue the past two presidents elected were anything but establishment, in Trump and former President Obama. Both men were seen as outsiders. Both were sent to change the status quo of Washington.  

Unfortunately for Biden, he's the most prominent example of a living, breathing establishment politician. 

And then there's what one would have believed was Biden's best asset — the kind who can overcome fundraising deficits or stumbling out of the gate: his former boss. Obama left office with an eye-popping 59 percent approval rating. Given how polarized the country has been for the past decade, any president approaching 6-in-10 approval is something any candidate would love to have as their chief endorser.

But curiously, Obama will not endorse his vice president out of the gate, sources told The New York Times in a February report. Remember how the headlines used to describe the relationship between Obama and Biden?

Barack ObamaBarack Hussein ObamaThe mullahs seek to control uncontrolled chaos Poll: Majority of Democrats thinks Obama was better president than Washington Obama urges Americans to get health coverage in new holiday video MORE And Joe Biden's Unforgettable Bromance” — NBC News

“Barack Obama and Joe Biden Visit a Bakery Together Proving the Bromance Is Alive and Well” — Entertainment Tonight

“Barack Obama and Joe Biden: The Ultimate Friendship” — Vanity Fair 

Add it all up, and you have Biden launching a presidential campaign through a pre-packaged video, infighting in the campaign before it has even launched, no events planned for days after launching, a huge lag in fundraising, and the president he worked for won't endorse him when he needs it most. 

The old saying goes: It’s not how you start that’s important, but how you finish.

Biden better finish strong, because the start couldn't be going much worse. 

Joe Concha is a media reporter for The Hill and co-host of "WOR Tonight with Joe Concha and Lis Wiehl" weeknights on 710-WOR in New York. Follow him on Twitter @JoeConchaTV.