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In three years of Trump's presidency, who has branded whom?

In three years of Trump's presidency, who has branded whom?
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Watch MSNBC’s “Morning Joe” almost any day and you will hear the familiar refrains of “10 branded terms” to define President TrumpDonald TrumpDemocrats, activists blast reported Trump DOJ effort to get journalists' phone records Arizona secretary of state gets security detail over death threats surrounding election audit Trump admin got phone records of WaPo reporters covering Russia probe: report MORE: racist, sexist, nationalist, supremacist, anti-Semitic, fascist, Nazi, Hitler, homophobe and xenophobe.

Every Trump utterance, tweet and policy is used as a branding opportunity by Joe ScarboroughCharles (Joe) Joseph ScarboroughBiden's poor TV ratings against Trump is exactly what this administration wants Mayor de Blasio announces New York City to 'fully reopen' on July 1 Scarborough slams Jordan for spreading 'lies' about Fauci: 'It's sheer idiocy' MORE, Mika BrzezinskiMika Emilie BrzezinskiMayor de Blasio announces New York City to 'fully reopen' on July 1 Scarborough slams Jordan for spreading 'lies' about Fauci: 'It's sheer idiocy' 'Morning Joe' hosts criticize cancel culture over McCammond tweets MORE and their panels. Their “Trump standard” is one and done — once you have sinned, you are a sinner forever, no repentance, forgiveness or excuses. Democrats believe this all-in effort to brand the president is working, but data may tell a different story as culture wars and social change play out politically.

Trust in the mass media, among Democrats and Republicans, is recovering from a 2016 low of 32 percent, but “remains below what it was in the late 1990s and early 2000s,” according to Gallup. As the polling company reports: “President Donald Trump's attacks on the ‘mainstream media’ are likely a factor in the increasingly polarized views of the media. Republicans agree with his assertions that the media unfairly covers his administration, while Democrats may see the media as the institution primarily checking the president’s power.”

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Throughout American politics, hypocrisy is rampant. If we applied the “Trump standard” to the New York Times, for example, senior editor Tom Wright-Piersanti would be branded anti-Semitic for his tweets and Sarah Jeong, member of its editorial board, as racist against white people for hers. The Times may be deciding what, if anything, to do about Wright-Piersanti, but it apparently weathered the storm with hiring Jeong by framing it as a “right v. left” thing.

Liberal-leaning cable news networks may be losing influence. In a recent report of audiences for cable news programs, those carried on MSNBC and CNN fell out of the top slots. According to Statista, Fox News dominates cable primetime with three times the audience of CNN. In response, CNN is doubling down by hiring former FBI Assistant Director Andrew McCabeAndrew George McCabeJohn Durham's endgame: Don't expect criminal charges Carter Page sues over surveillance related to Russia probe McCabe defends investigation of Trump before Senate committee: We had 'many reasons' MORE, a Trump critic who was fired for leaking to the media, as a contributor.

Many newspapers remain in a freefall, as Pew Research reports: “Roughly a quarter of papers with an average Sunday circulation of 50,000 or more experienced layoffs in 2018.” Bloomberg has done a follow-up for 2019, reporting, “The news business is on pace for its worst job losses in a decade as about 3,000 people have been laid off or been offered buyouts in the first five months of this year.”

With social media replacing mass media as the primary influencer and shaper of opinion, Trump has used it masterfully to hit Democrats and their policies in target-rich environments that previously were considered out of bounds by most Republicans for fear of being branded.

The more Trump is attacked using the “10 branded terms,” the more he responds — forcing Democrats to expose themselves by defending unpopular, unworkable policies and positions. It happened, for example, when the president forced Rep. Elijah CummingsElijah Eugene CummingsOvernight Health Care: AstraZeneca may have included outdated data on vaccine trial, officials say | Pelosi says drug pricing measure under discussion for infrastructure package | Biden administration extends special ObamaCare enrollment until August Pelosi: Drug pricing measure under discussion for infrastructure package Bottom line MORE (D-Md.) to defend his district after Trump called Baltimore rat-infested and crime-ridden. He has forced Democrats to acknowledge there is a crisis at the southern U.S. border, while they embrace positions such as  sanctuary cities, open borders and free health care for illegals.

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His attacks on Rep. Ilhan OmarIlhan OmarSchumer works to balance a divided caucus's demands White House raises refugee cap to 62,500 Sharpton eulogizes Daunte Wright: 'Tags of racism' have expired MORE (D-Minn.), and other progressive freshmen Democrats precipitated a showdown between “the Squad” and House Speaker Nancy PelosiNancy PelosiBiden to meet with 6 GOP senators next week Five takeaways on a surprisingly poor jobs report On The Money: Weekly jobless claims fall to 498K, hitting new post-lockdown low | House to advance appropriations bills in June, July MORE (D-Calif.). Trump has emboldened Omar to further define herself as anti-Semitic and to tweet, “No one should fear receiving medical care because they are undocumented. We must ensure that all people in our country have access to reproductive health care.”

He points to the growing homeless population in Los Angeles and San Francisco, shining a spotlight on the failures of progressive policies that exacerbate it and forcing Gov. Gavin NewsomGavin NewsomWhy Caitlyn Jenner should not be dismissed San Francisco lawmakers vote to make home of city's first legally married same-sex partners a landmark Woman charged with starting fire that burned 63,000 acres in California MORE and the Democratic mayors to talk about the problem. In fact, most days Trump forces liberals to talk about uncomfortable topics.

Yet, standing behind their crumbling defenses, Democrats continue to use liberal media to hurl personal invectives at Trump. But their policy response is off-key, espousing progressive orthodoxy in the form of the Green New Deal, open borders, guaranteed wages, “Medicare for all,” free college, higher taxes and reparations for descendants of slaves.

So, in three years of Trump’s presidency, who has branded whom? From where I sit, Trump has done more damage to the Democratic Party and its media surrogates than any Republican in history. He has successfully branded them as radicals by provoking so much rage that they have defined themselves to the American people in their responses and reactions to him.

The question for 2020 is, will this be a disqualifier for the electability of Democrats as the national party?

Dennis M. Powell is founder and president of Massey Powell, a management consultancy headquartered in Plymouth Meeting, Pa. He has been involved in more than 300 political campaigns doing strategy, messaging, polling, and fundraising, including coordinating fundraising and outreach in Pennsylvania for President George H.W. Bush’s campaign. He was retained for six years by Trump Entertainment Resorts in a marketing capacity. Follow him on Twitter @dennismpe.