Fallon did his job for Biden, which was to offer the president a friendly national platform without challenging him in any capacity.
At one point during the interview, Fallon allowed Biden to repeat his ludicrous claim regarding his proposed multi-trillion-dollar "Build Back Better" spending bill, which Biden still insists will cost "zero dollars." The Congressional Budget Office (CBO) said otherwise this week in estimating that it will add $3 trillion to the deficit. Yet here's Biden pushing this blatant misinformation, because he knows he can, given the format, the host and the network.
At another point, Fallon cheered the president on, telling him, "You gotta keep your head down and keep doing the right thing," while adding that he's "bringing class back to the presidency." Rachel MaddowRachel Anne MaddowMichigan AG asks federal prosecutors to investigate false GOP electors Democrats skeptical of McConnell's offer to talk on election law Amid multiple crises, Biden runs to NBC's safe space with Jimmy Fallon MORE or Joy BeharJosephine (Joy) Victoria BeharSeth Meyers cancels 'Late Night' this week after breakthrough COVID-19 case Whoopi Goldberg tests positive for COVID-19 Amid multiple crises, Biden runs to NBC's safe space with Jimmy Fallon MORE couldn't have said it better.
The president also seemed to claim he was once in the "mid-60s" on approval (not even close) and is currently in "the mid-40s" (if 42 percent in the RealClearPolitics average is considered "mid-40s").
Fallon: How much do you pay attention to approval ratings?— Poli Alert (@polialertcom) December 11, 2021
Biden: Well, not anymore. Im joking. I would pay attention in the mid-sixties, but now in the mid-fourties, I don’t pay attention anymore.
Attaboys and cheerleading aren't exactly the stuff of compelling television, however, so it's no surprise that fewer than 2 million people tuned in, according to early numbers from Nielsen Media Research. A decent bump for Fallon, who usually finishes third behind Fox News’s Greg Gutfeld and CBS’s Stephen ColbertStephen Tyrone ColbertKyrsten Sinema's courage, Washington hypocrisy and the politics of rage Amid multiple crises, Biden runs to NBC's safe space with Jimmy Fallon Biden to appear on 'The Tonight Show Starring Jimmy Fallon' on Friday MORE.
But for historical context, Johnny Carson used to regularly attract more than 6 million viewers to “The Tonight Show,” while successor Jay Leno delivered 4.5 million. For more context, Fallon’s 2015 interview with Donald TrumpDonald TrumpBiden says Roe v. Wade under attack like 'never before' On student loans, Biden doesn't have an answer yet Grill company apologizes after sending meatloaf recipe on same day of rock star's death MORE took in 4.5 million viewers, or well more than double Biden's Friday night appearance.
Regardless of the numbers, was this the right venue at the right time for the 46th president?
In January, we were told by more than a few in the media that when this administration took office, the adults would be back in charge. But on a day when it was announced that inflation had reached a 39-year high, the president didn’t hold a press conference or sit down with an objective journalist to face accountability or relevant questions. He ran to a friendly late-night comedy host instead.
Biden, simplified: The adults are back in charge https://t.co/vAvO6YKkjp— Chris Cillizza (@ChrisCillizza) June 16, 2021
This helps him avoid any real questions on inflation and the economy, gas prices, falling wages, skyrocketing crime, the border crisis, COVID-19, the Afghan debacle and education.
BREAKING: More than two in three (69%) Americans disapprove of Pres. Biden's handling of inflation, while 57% disapproves of his handling of the economic recovery, according to a new @ABC News/Ipsos poll. https://t.co/8BaO3UoT8i— ABC News (@ABC) December 12, 2021
The president is polling underwater on all of these issues. Biden is also well underwater in battleground states he won in 2020, including Arizona, Georgia, Nevada, Wisconsin, Michigan and Pennsylvania.
A recent I&I/TIPP Poll of Americans' preference for the 2024 Democratic presidential ballot showed just 22 percent of Democrats want Biden to run again. Imagine that: The guy who got more votes than any presidential candidate in history can barely get more than one-in-five voters in his own party to support him for a second term. Just stunning.
We have serious problems. And we need serious people to solve them. The president’s handlers don’t seem to understand that going on Fallon for yuks looks tone deaf. In a related story, a study by the Center for Media and Public Affairs at George Mason University shows that Colbert and Fallon made Donald Trump the punchline of 97 percent of their jokes leading up to the last presidential election in September 2020. And it's not like Biden doesn't provide his share of material.
"Now today, the average price you’re paying here in Kansas City is below $2 a gallon, $3 a gallon, it’s down to $2.90 a gallon, 20 percent down from cents for — from a month ago."https://t.co/XznUfsqTPW— IJR (@TheIJR) December 10, 2021
Joe Biden reads instruction off teleprompter:— The First (@TheFirstonTV) December 9, 2021
"End of message." pic.twitter.com/9QO8tD0nWf
Some Democrats are now plotting their escape from Biden, per Politico. His Build Back Better plan in its current form is on life support, with Sen. Joe ManchinJoe ManchinArizona Democratic Party executive board censures Sinema Biden seeks to save what he can from Build Back Better On The Money — Labor chief touts efforts to promote job growth MORE (D-W.Va.) citing the illogic of adding trillions in new spending at a time when inflation is already at its highest level in four decades.
Biden is doing himself no favors with appearances like this at a time like this. But like on some many other fronts, don't expect a change in communication strategy anytime soon, if ever.
Joe Concha is a media and politics columnist for The Hill.