Facebook unveils market research app that pays users to take surveys

Facebook unveils market research app that pays users to take surveys
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Facebook on Monday announced a new market research app called "Facebook Viewpoints" that will pay users to fill out surveys and participate in research to improve Facebook and other platforms.

Facebook Viewpoints aims to improve platforms beyond Facebook, including Instagram, WhatsApp, Oculus and Portal, but will only be open to users with a Facebook account. After users complete a certain amount of programs and surveys, they will be paid through their PayPal account. 

The app will require the user to provide personal information including their date of birth, gender, email and country of residence, and it will only be initially available to users in the U.S who are 18 years or older. 


The first program launched on the app will be a “well-being survey,” which is designed to help Facebook build products that limit negative social media impacts. 

In a blog post announcing the new app, Facebook product manager Erez Naveh emphasized that Facebook would protect user information.

“We won’t sell your information from this app to third parties,” Naveh wrote. “We also won’t publicly share your Facebook Viewpoints activity on Facebook or on other accounts you’ve linked without your permission. And you can end your participation at any time.”

The announcement of Facebook Viewpoints comes after the company rolled out a similar program in June.

“Study from Facebook” aims to understand how users interact with Facebook and other platforms, and also pays users to voluntarily download an app and allow it to collect data on how much they use other programs. This app also involves the use of a large amount of user data. 

Facebook’s data privacy practices have been under scrutiny in recent weeks. California Attorney General Xavier BecerraXavier BecerraBipartisan senators to hold hearing on 'toxic conservatorships' amid Britney Spears controversy Bottom line Overnight Health Care — FDA panel backs boosters for some, but not all MORE (D) acknowledged earlier this month that his office had been investigating Facebook practices involving data privacy, disclosure and the access of third-party apps to data since last year. 

The investigation began in part after it was revealed in early 2018 that Cambridge Analytica had used the data of millions of Facebook users without their consent for political advertising purposes.