Space Force unveils first ad in push to attract recruits

The U.S. Space Force has unveiled its first advertisement in a push to attract recruits.

The new 30-second ad opens with a wide shot of man looking off to the sky as a narrator says, “Some people look to the stars and ask, ‘What if?’”

“Our job is to have an answer,” the narrator continues as shots flash of military personnel on the ground and in outer space. “We have to imagine what would be imagined, plan for what’s possible while it’s still impossible.” 


“Maybe you weren’t put here just to ask the questions. Maybe you were put here to be the answer. Maybe your purpose on this planet isn’t on this planet,” the narrator goes on to add. 

Air Force Secretary Barbara Barrett said during a webinar this week that the new ad, which dropped online Wednesday, will also air on television. 

The ad comes several days after the new military branch announced active-duty members currently serving in the U.S. Air Force would be able to apply to join it this month.

“This is an historic time to be in the space business and I could not be more excited to extend the opportunity to our active duty Air Force members to officially transfer into the Space Force,” Gen. Jay Raymond, U.S. Space Force chief of space operations and U.S. Space Command commander, said in an announcement at the time.

“We have the unique opportunity to create a new service; your energy, passion and expertise will be critical to our success,” he also said.

Chief Master Sgt. Roger A. Towberman, U.S. Space Force senior enlisted adviser, also said then that the “choice to transfer into the Space Force will be a personal decision for each individual, just as it was for me.” 

“Each of us volunteered to serve, now we ask for volunteers to help build a new force that is tailor-made and laser-focused on joint warfighting and the space domain,” he said.