As the "executive" speaks, viewers see images of extreme weather, such as violent storms and wildfires, that scientists say climate change will intensify.
The ad buy is slated to begin next week, but the locations and scope will depend on the online fundraising campaign, said Steve Kretzmann, the executive director of Oil Change International.
His group is backing legislation that would strip billions of dollars of tax deductions, royalty incentives and federal fossil fuel research programs.
The lawmakers say the bill would save an estimated $113 billion over 10 years.
But oil-and-gas companies are pushing back against various Democratic-led efforts to strip the industry’s ability to claim various deductions, such as a lucrative deduction on domestic manufacturing income.
The industry has been highly successful in recent years at defeating proposals to nix its tax incentives.
The industry’s biggest trade group, the American Petroleum Institute, last month launched new advertisements that say higher taxes would stymie production and hurt the economy.
The new ad campaign against Exxon and other oil companies arrives as activists are also pushing colleges and universities to divest their holdings in fossil fuel companies.
The New York Times, in a new story, examines the divestment campaign here.