Inslee doubles down on climate in bid to stand out among 2020 Dems

Inslee doubles down on climate in bid to stand out among 2020 Dems
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Flanked by a sea of college students and colorful signs, 68-year-old Washington Gov. Jay InsleeJay Robert InsleeBloomberg, Steyer focus on climate change in effort to stand out Our government and public institutions must protect us against the unvaccinated Key moments in the 2020 Democratic presidential race so far MORE (D) stood out from the crowd Friday at the National Youth Climate Strike in New York.

“This is a moment of great peril, but it is also a moment of great promise,” Inslee, a 2020 presidential candidate, said while speaking to students at Columbia University.

“We have a generation right here today that owns the future, is the future and, starting right here from New York and across the world, is going to save the future for this planet,” he added.

Inslee's stop at Columbia was part of his "Climate Mission Tour" intended to draw attention to his nascent presidential campaign, which he launched at the beginning of March.

The 2020 Democrat aims to make climate change a defining policy issue, centering his long-shot campaign around the dangers of global warming as he looks to set himself apart in a crowded Democratic primary field.

The West Coast governor is competing with more than a dozen fellow contenders, including big-name politicians such as Sens. Bernie SandersBernie SandersSanders to Clinton: 'This is not the kind of rhetoric that we need' Conservative reporter on Sanders: He's not a 'yes man' Human Rights Campaign president rips Sanders's embrace of Rogan endorsement MORE (I-Vt.), Elizabeth WarrenElizabeth Ann WarrenKlobuchar plans campaign rallies across Iowa despite impeachment trial Hillicon Valley — Presented by Philip Morris International — Wyden asks NSA to investigate White House cybersecurity | Commerce withdraws Huawei rule after Pentagon objects | Warren calls on Brazil to drop Greenwald charges Warren pledges to release Trump records if elected MORE (D-Mass.) and Kamala HarrisKamala Devi HarrisHarris on 2020 endorsement: 'I am not thinking about it right now' Panel: Is Kamala Harris a hypocrite for mulling a Joe Biden endorsement? The Hill's Morning Report — Dems detail case to remove Trump for abuse of power MORE (D-Calif.) and former Rep. Beto O'RourkeBeto O'RourkeVeronica Escobar to give Spanish-language response to Trump State of the Union address Biden calls for revoking key online legal protection Trump mocks Booker over suspended presidential campaign MORE (D-Texas).

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“It’s a very focused message, but he has a message, and it’s a message that seems to be resonating in the court of public opinion,” said Ron Dotzauer, head of Seattle-based Strategies 360.

“If you tried to run on the climate change issue eight or 12 years ago, you probably would have gotten a lot of challenge,” he continued. “But seemingly it's the consciousness of voters.”

It’s an issue he believes younger generations will respond to. Polls show that climate change resonates strongly with that demographic, which is becoming an increasingly important voting bloc to win over.

The issue of climate change has grown in significance among Democratic voters. A Des Moines Register/CNN/Mediacom poll of likely Democratic caucusgoers released last week found that climate change was among top-tier issues voters wanted to hear candidates discuss “a lot.”

Eighty percent of respondents said it was the top issue they wanted to hear presidential hopefuls speak about, just behind 81 percent who wanted to hear about health care.

The fact that climate change and the environment are growing from issues Democratic voters care about to issues they may vote on could be a boon to Inslee, who in the past ran on platforms of environmentalism and pushed green initiatives, drawing mixed results.

In 2007, as a Washington congressman, Inslee co-authored a book titled “Apollo's Fire” that examined ways to reduce greenhouse gases and proposed technological advances that could push the U.S. economy away from fossil fuel dependence.

In Washington, he’s boosted electric car infrastructure and created a clean energy fund to finance green projects. He also was a major backer of the state’s push to implement a carbon tax last year, but it ultimately failed to pass the ballot.

“He is not a Johnny-come-lately on this issue. Back to his early congressional days, he’s always been about the environment and environmental issues and consequences. He can’t be attacked for being opportunistic. He’s not a bandwagon chaser,” Dotzauer said.

While some experts say Inslee's climate change platform may propel him to the mainstream, others caution that it could backfire if he doesn’t diversify his policy positions.

“One-issue candidates rarely win any office, let alone the White House,” said Mary Anne Marsh, a Democratic analyst.

“Now the one way it might work for Jay Inslee is if he can hammer this message home effectively over a period of time that gets the attention of voters. He may then be able to use it to get people to know him, distinguish him from the field and then use that issue to turn to other issues,” she continued.

Owning climate change is also becoming increasingly difficult as other Democratic candidates commit to similar platforms and sign onto issues such as the progressive-backed Green New Deal championed by Rep. Alexandria Ocasio-CortezAlexandria Ocasio-CortezImpeachment throws curveball in Iowa to sidelined senators Sanders says it's 'disappointing' he's not on campaign trail in Iowa The Hill's Campaign Report: Ten days to Iowa MORE (D-N.Y.)

“This is the danger of having one issue, because everyone is talking about climate change. He has to distinguish himself in a way that puts him head and shoulders above everyone else,” Marsh said.

“If Inslee wants to move to the top tier and be competitive among the race, he can use that to start, but if that’s his only issue, he won’t be able to finish the race and win,” she added.