Canada Goose has pledged to completely phase out the use of animal fur in its products by next year, following a series of other apparel companies that have unveiled similar plans after years of criticism from animal rights groups and activists.
The Toronto-based winter clothing company, whose most popular products include its fur-trimmed coats, announced in a tweet Thursday that in 2021, it plans to end the purchase of all fur, with all manufacturing of fur products ending by 2022.
“As a brand driven by our purpose, we are committing to a future without fur,” Canada Goose tweeted.
FUR FREE. As a brand driven by our purpose, we are committing to a future without fur. In 2021, we will end the purchase of all fur and cease manufacturing with fur in 2022. pic.twitter.com/K0WzJOVIow— Canada Goose (@canadagoose) June 24, 2021
The move comes as part of Canada Goose’s larger sustainability goals, which include transitioning to 90 percent of product materials being made up of organic fibers and moving to 100-percent recycled packaging by 2025, according to the company’s 2020 Sustainability Report released in April.
Advocacy groups praised Canada Goose’s plans to phase out animal fur, including Humane Society International, which wrote in a tweet, “This is a historic moment in our fight to end cruel fur fashion and we commend Canada Goose for its decision to go fur-free!”
BREAKING: Today, @canadagoose announced that it will end the use of ALL fur in its products! This is a historic moment in our fight to end cruel fur fashion and we commend Canada Goose for its decision to go fur-free! pic.twitter.com/JVTmpza59U— Humane Society International (@HSIGlobal) June 24, 2021
The Humane Society’s executive director, Claire Bass, said in a statement to the BBC, "For years, Canada Goose's trademark parka jackets with coyote fur trim have been synonymous with fur cruelty but their announcement today is another major blow to the global fur trade."
The Hill has reached out to Canada Goose for additional information on the plans
The past few years have seen a number of apparel companies and luxury brands announce commitments to transition away from using animal fur in their manufacturing.
In April, Saks Fifth Avenue announced that it would close all of its fur salons by the end of fiscal 2021, and that all other products containing animal fur would be discontinued both online and in stores by the end of fiscal 2022.
Macy’s, Versace and Prada have also announced efforts to move away from fur, though some retailers like Neiman Marcus continue to sell fur products.