Jack Daniel’s Tennessee Whiskey prices will rise in the European Union (EU) due to the member countries’ new 25 percent tariff on imported U.S. whiskey.
Brown-Forman Corp. spokesman Phil Lynch told The Associated Press that the price of Jack Daniel’s in the EU will likely rise by about 10 percent, a change which will go into effect over the next couple of months.
He added that the prices will vary, as local distributors and merchants play a role in determining the price.
The EU imposed tariffs on a number of American goods in response to President TrumpDonald TrumpWendy Sherman takes leading role as Biden's 'hard-nosed' Russia negotiator Senate needs to confirm Deborah Lipstadt as antisemitism envoy — Now Former acting Defense secretary under Trump met with Jan. 6 committee: report MORE's steep tariffs on steel and aluminum imports. The EU tariffs were placed on goods including bourbon, orange juice and motorcycles.
Harley-Davidson announced Monday that it would shift production for motorcycles going to EU member countries out of the U.S. due to the tariffs.
Trump on Tuesday responded by criticizing Harley-Davidson in a series of tweets, claiming the company was using the tariffs as “an excuse” to shift production out of the country and warning that it would face a “big tax” when selling motorcycles back to the U.S.