ObamaCare’s main online sign-up portal will allow customers to “window shop” for health plans before the start of open enrollment, according to a top official.

The new feature at HealthCare.gov was one of several details revealed by the site CEO Kevin Counihan in an interview with Bloomberg.

Counihan said he’s aiming to create “raving fans” of the healthcare law by improving the site.

{mosads}”We want our service experience to be highly satisfying. We think the best way we can attract new enrollment is by satisfying the customers we already have.”

HealthCare.gov famously stumbled out of the gate on Oct. 1, 2013, creating months of chaos for the Obama administration. The next open enrollment period starts Nov. 15, and the anticipated period of “window shopping” appears to be a bid to regain consumers’ trust.

The site is in much better shape than last year, Counihan said, and undergoes frequent user and security tests.

But one feature will reportedly still be missing: the ability to compare plan coverage of doctors, hospitals and drugs with ease.

Counihan formerly led Connecticut’s health insurance exchange and was appointed to his new position in August.