Study: Dems avoiding ObamaCare in ads

Democrats are barely mentioning ObamaCare in 2014 political ads related to healthcare, according to a new study

Researchers at the Kaiser Family Foundation found that only 15 percent of Democratic ads on healthcare issues included messaging on the Affordable Care Act. Eleven percent of the ads endorsed the law, while 4 percent opposed it. 

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Republican campaigns present a different story. Of GOP healthcare ads, 84 percent mentioned ObamaCare — and every ad cast the law in a negative light. 

The findings underscore the healthcare law's role in shaping the political environment for Tuesday's midterm elections and point to Democrats' hesitancy to embrace ObamaCare on the campaign trail. 

The most expensive pro-ObamaCare ads aired by Democrats came from Rep. Joe GarciaJose (Joe) Antonio GarciaOvernight Defense: Biden honors McCain at Phoenix memorial service | US considers sending captured ISIS fighters to Gitmo and Iraq | Senators press Trump on ending Yemen civil war Biden pays tribute to McCain at emotional memorial service Mueller indictments: Congressional candidate asked Russian operatives for info on opponent MORE (D-Fla.), for an estimated $753,090, and Sen. Mark UdallMark Emery UdallDenver Post editorial board says Gardner endorsement was 'mistake' Gardner gets latest Democratic challenge from former state senator Setting the record straight about No Labels MORE (D-Colo.), for an estimated $621,780. 

One-third of political spots mentioning the healthcare law took place in competitive Senate races, the study found. 

In total, 650,000 ads mentioned ObamaCare this year, either in the course of promoting health insurance coverage or seeking to sway midterm election votes, according to the study. More than 1.3 million ads mentioned healthcare issues generally. 

Of exclusively political ad campaigns, only 14 percent talked about the Affordable Care Act, researchers said.