Illinois health officials mocks millennials with ‘Luck’ insurance ad

Illinois health officials are offering millennials a new insurance plan that promises no paperwork and no monthly premiums.

But it also has “no real benefits” or “real care of any kind,” according to the new tongue-in-cheek ad from “Get Covered Illinois.”

The 30-second ad promotes a healthcare plan called “Luck” and features 20- and 30-somethings wearing casts, neck braces and eyepatches made of cardboard and masking tape.

The plan’s logo is crossed fingers and its slogan is “You’ll be okay, probably.”

The ad is a not-so-subtle push to get young people who are currently healthy to sign up for ObamaCare.

The new video is part of a statewide campaign, which also includes posters and digital advertisements that read: “You can always sometimes count on Luck.” It will begin to air just after the second year of ObamaCare sign-ups began Saturday.

Healthcare experts have said enrolling younger, healthier people is crucial to offsetting the high costs of treating others in the market.

The Obama administration has aimed for young people between the ages of 18 and 34 to make up about 40 percent of enrollees, though most states have fallen below that target in the first year.

Illinois, which is operating a federal exchange, has not yet released a breakdown of its sign-ups by age.

The ad was first reported by the Chicago Business Journal.