ObamaCare ads will now appear on 7-Eleven receipts at more than 7,000 stores nationwide as government health officials expand their outreach in the second year of healthcare sign-ups.
Information about ObamaCare sign-ups will appear on the bottom of receipts for anyone using a mobile payment company called PayNearMe, which allows bank-less customers to pay in stores like 7-Eleven and Family Dollar.
Health and Human Services (HHS) Secretary Sylvia Mathews Burwell announced the new partnership with the tech start-up PayNearMe on Thursday at a store in Washington, D.C.
“Putting these reminders at the bottom of PayNearMe receipts will help get health coverage information into the hands of traditionally hard-to-reach consumers,” HHS wrote in a statement.
The partnership will help HHS “reach financially underserved and other cash-preferring consumers,” the statement reads.
A spokeswoman from the department added that customers are likely to hold onto their receipts, because they serve as proof of payment on rent, utilities and other bills.
HHS has doubled down on its promotion of ObamaCare since open enrollment began last month. Healthcare customers have until Dec. 15 to sign up before the Jan. 1 deadline.