CVS, Walgreens, Rite Aid to promote ObamaCare

The Obama administration announced Friday that it will partner with eight pharmacy chains around the country to promote coverage on ObamaCare's marketplaces.

CVS, Rite Aid, Walgreens, Wal-mart and several smaller chains will provide consumers with information about the healthcare law through written materials, events and targeted outreach, according to the Department of Health and Human Services (HHS).


Walgreens, Rite Aid and CVS assisted in promoting the exchanges last year.

"Pharmacies and pharmacists are a trusted source of information for consumers who have health-related questions, and they can provide information directly to consumers looking for quality and affordable health coverage," HHS Secretary Sylvia Mathews Burwell said in a statement.

"These collaborations are integral to getting information directly to consumers from trusted healthcare providers in their communities."

HHS is gearing up for the final two months of enrollment for 2015 coverage. The exchanges will remain open until Feb. 15, after which consumers can only purchase plans if they meet special qualifications.

Burwell has spearheaded several new efforts to promote the marketplaces, including a partnership with a payment startup that will put ObamaCare ads on 7-Eleven receipts at more than 7,000 stores.