Drug pricing group launches six-figure ad buy pressuring Congress to act

Drug pricing group launches six-figure ad buy pressuring Congress to act
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A leading advocacy group is launching a six-figure ad campaign pressuring Congress to act to lower drug prices.

The TV and digital ads from the Campaign for Sustainable Rx Pricing, a coalition of insurers, hospitals and other groups, come at a time when hopes are high for action on drug prices.

Democrats have vowed to take steps to reduce drug prices, and they will control the House next year. In addition, President TrumpDonald John TrumpDemocratic senator rips Trump's 'let them fight' remarks: 'Enough is enough' Warren warns Facebook may help reelect Trump 'and profit off of it' Trump touts Turkey cease-fire: 'Sometimes you have to let them fight' MORE has repeatedly talked of efforts to reduce drug prices.

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The ad shows a man writing a letter to Congress, saying, “Drug prices are going up, every single day. It's price gouging. When will you take action?”

“Congress: You promised lower drug prices. Keep your commitment,” the ad ends.

Advocates are hoping that the combination of the Democratic House and Trump will lead to action. But any drug pricing measures face an uphill climb, given that drug companies are still a powerful force in Washington and Republicans control the Senate.

Senate Majority Leader Mitch McConnellAddison (Mitch) Mitchell McConnellOvernight Defense — Presented by Boeing — Pence says Turkey agrees to ceasefire | Senators vow to move forward with Turkey sanctions | Mulvaney walks back comments tying Ukraine aid to 2016 probe On The Money: Senate fails to override Trump veto over border emergency | Trump resort to host G-7 next year | Senators to push Turkey sanctions despite ceasefire | McConnell tees up funding votes McConnell tees up government funding votes amid stalemate MORE (R-Ky.) did say last week that he thinks drug pricing will be on the agenda, though he did not provide details.

“I can’t imagine that that won’t be on the agenda,” he said.

The Campaign for Sustainable Rx Pricing is pushing for ideas like easing approvals of cheaper generic drugs to increase competition, and increasing transparency around drug costs.

Democrats are pushing to go further and enact ideas like allowing Medicare to negotiate drug prices.