2020 Dems go on offense over drug prices

Potential 2020 Democratic presidential contenders are rolling out a slew of plans to lower prescription drug prices, highlighting the importance the issue will hold in the coming campaigns.

Just in the past two weeks, Sens. Kamala HarrisKamala Devi HarrisHarris tops Biden in California 2020 poll The Hill's Morning Report - A raucous debate on race ends with Trump admonishment Democrats fret over Trump cash machine MORE (D-Calif.), Cory BookerCory Anthony BookerThe Hill's Morning Report - A raucous debate on race ends with Trump admonishment Lawmakers pay tribute to late Justice Stevens Schumer throws support behind bill to study reparations MORE (D-N.J.) and Elizabeth WarrenElizabeth Ann WarrenHarris tops Biden in California 2020 poll The Hill's Morning Report - A raucous debate on race ends with Trump admonishment Democrats fret over Trump cash machine MORE (D-Mass.) have unveiled new drug pricing plans.

Democrats see lowering drug prices as a way to harness populist anger at pharmaceutical companies and reclaim an issue that President TrumpDonald John TrumpPompeo changes staff for Russia meeting after concerns raised about top negotiator's ties: report House unravels with rise of 'Les Enfants Terrible' Ben Carson: Trump is not a racist and his comments were not racist MORE has put in the spotlight.

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They are also following in the footsteps of Sen. Bernie SandersBernie SandersSanders to call on 2020 Democrats to reject money from drug, health insurance industries The hidden connection between immigration and health care: Our long-term care crisis Harris tops Biden in California 2020 poll MORE (I-Vt.), who made railing against drug companies a central part of his 2016 presidential bid and has continued to hammer away on the issue.

“The greed of the prescription drug industry is literally killing Americans and it has got to stop,” Sanders said last month as he unveiled another bill targeting drug prices.

Potential candidates are also unveiling their drug price initiatives as the jockeying ahead of 2020 intensifies.

Harris this month joined with Sens. Jeff MerkleyJeffrey (Jeff) Alan MerkleySenate Democrat releasing book on Trump admin's treatment of migrants at border Sunday shows - Amash, immigration dominate Merkley on delaying endorsement: 'We have a different set of cards this time' MORE (D-Ore.) and Amy KlobucharAmy Jean KlobucharKlobuchar fundraises for McConnell challenger: 'Two Amys are better than one' The Hill's 12:30 Report: Trump digs in ahead of House vote to condemn tweet The Hill's Morning Report - Presented by JUUL Labs - House to vote to condemn Trump tweet MORE (D-Minn.), also floated as possible 2020 contenders, to introduce a bill allowing the Department of Health and Human Services to review and reject drug price increases that it deems unreasonable.

Warren this month introduced a bill to let the government manufacture certain drugs and sell them at lower prices if there is not enough competition.

Booker recently introduced a bill to increase transparency requirements around drug company payments to people with influence over deciding which drugs Medicaid covers.

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And Sanders last month unveiled a bill to strip monopolies from drug companies if their prices are deemed excessive.

Democrats see the issue as a political winner for their side.

“There was a lot of content about drug prices in Democratic congressional ads [in 2018],” Democratic strategist Brad Bannon told The Hill. “And it worked well so it’s going to get repeated in 2020.”

He said lowering drug prices appeals to both the “Obama coalition” of young people and minorities, as well as the white working-class voters that Democrats need to win back from Trump.

Trump's own focus on drug prices also provides an incentive to Democrats to try and take back the issue and deny the president a win.

Trump famously said last year that drug companies are “getting away with murder.”

During the 2016 campaign, Trump broke with the traditional Republican position and supported ideas such as allowing Medicare to negotiate drug prices.

He has since backed off that idea but has put forward other proposals outside of GOP orthodoxy, including a bid to cut Medicare drug prices by tying them to lower prices in other countries.

“Democrats feel the need to one-up Trump,” Bannon said.

Trump announced his plan to tie Medicare drug prices to those in other countries in October.

Sen. Sherrod BrownSherrod Campbell BrownThe Hill's Morning Report - A raucous debate on race ends with Trump admonishment On The Money: Senators unload on Facebook cryptocurrency | Tech giants on defensive at antitrust hearing | Democrats ask Labor Department to investigate Amazon warehouses Hillicon Valley: Senators unload on Facebook cryptocurrency plan | Trump vows to 'take a look' at Google's ties to China | Google denies working with China's military | Tech execs on defensive at antitrust hearing | Bill would bar business with Huawei MORE (D-Ohio), another possible Democratic presidential candidate, called the move “a good step,” but also attacked Trump for not going far enough.

“We need to do a lot, lot more,” Brown told CNBC. “But fundamentally, the White House looks like a retreat for drug company executives.”

Polls show that the issue is resonating with voters.

A Kaiser Family Foundation poll earlier this year found that 52 percent of respondents said lowering drug prices should be a “top priority.” And 72 percent said drug companies have too much influence in Washington.

“Any elected official or consultant worth their salt can tell you this outpolls infrastructure, the wall, tax breaks,” said Ben Wakana, executive director of the advocacy group Patients for Affordable Drugs citing issues important to the president.

“It is bipartisan, you can pull people from the left right and center,” Wakana added.

As potential candidates look to stake their position on the issue they also face some dangers, including from their own side.

Booker last year took heat from the left for voting against an amendment to allow the importation of cheaper drugs from abroad, with progressive critics accusing him of being too soft on drug companies.

“Cory Booker And A Bunch Of Democrats Prove Trump Right On Big Pharma,” read a headline in the HuffPost.

RoseAnn Demoro, executive director of National Nurses United, a group that supported Sanders in 2016, told the HuffPost that Booker and other Democrats who voted "no" on that bill were doing the bidding of drug companies.

“They’re basically letting their masters know they’re in line,” she said.

For his part, Booker said he supports drug importation but voted "no" because the measure did not have high enough safety standards.

The next month, in February 2017, Booker co-sponsored a revised version of the bill with Sanders.

“Life-saving medications will only save lives if people can afford them,” Booker said introducing the new bill.