Vaping industry group launches Fox News ad blitz

Vaping industry group launches Fox News ad blitz
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The Vapor Technology Association (VTA) is launching an advertising blitz to try and convince President TrumpDonald John TrumpDemocrats ask if they have reason to worry about UK result Trump scramble to rack up accomplishments gives conservatives heartburn Seven years after Sandy Hook, the politics of guns has changed MORE not to move ahead with his proposal to ban flavored e-cigarettes. 

The organization is placing a one-week, six-figure buy that covers Fox News programming throughout the day in select markets. VTA did not say which markets the ads were airing in. 

Last month, Trump announced from the Oval Office that he was instituting a total ban on all e-cigarette flavors except tobacco until the companies can clear the Food and Drug Administration’s (FDA) strict regulatory requirements. 

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VTA's ads, however, don’t fault Trump at all. Instead, they praise Trump for keeping his promises on making sure government agencies follow the law, and blame faceless “bureaucrats” for the proposal.

“Despite President Trump’s efforts, bureaucrats are considering a huge new overreach: they’re considering banning flavored vapor,” a narrator says in the 30-second ad. “Vaping is at least 95 percent safer than smoking. But if the government bans flavored vapor, 150,000 jobs — gone. Millions will resort to cigarettes or the black market.”

The ads, which will also run online, are expected to begin Thursday.

The VTA represents many e-cigarette manufacturers but split with Juul over the summer after the group filed a lawsuit against the FDA. 

The ads are the latest attempt to sway Trump into changing his mind about the policy, which has yet to be formally implemented. The ads echo the language used by conservatives, who say the flavor ban will harm small businesses and is a violation of core Republican free-market principles.