The Vapor Technology Association (VTA) is launching an advertising blitz to try and convince President TrumpDonald TrumpHarris stumps for McAuliffe in Virginia On The Money — Sussing out what Sinema wants Hillicon Valley — Presented by Xerox — The Facebook Oversight Board is not pleased MORE not to move ahead with his proposal to ban flavored e-cigarettes.
The organization is placing a one-week, six-figure buy that covers Fox News programming throughout the day in select markets. VTA did not say which markets the ads were airing in.
Last month, Trump announced from the Oval Office that he was instituting a total ban on all e-cigarette flavors except tobacco until the companies can clear the Food and Drug Administration’s (FDA) strict regulatory requirements.
“Despite President Trump’s efforts, bureaucrats are considering a huge new overreach: they’re considering banning flavored vapor,” a narrator says in the 30-second ad. “Vaping is at least 95 percent safer than smoking. But if the government bans flavored vapor, 150,000 jobs — gone. Millions will resort to cigarettes or the black market.”
The ads, which will also run online, are expected to begin Thursday.
The VTA represents many e-cigarette manufacturers but split with Juul over the summer after the group filed a lawsuit against the FDA.
The ads are the latest attempt to sway Trump into changing his mind about the policy, which has yet to be formally implemented. The ads echo the language used by conservatives, who say the flavor ban will harm small businesses and is a violation of core Republican free-market principles.