Boris Johnson talks Peppa Pig during rambling speech

British Prime Minister Boris JohnsonBoris JohnsonBiden holds call with European leaders to talk Russia Illegal drugs being used in British Parliament buildings: report UK cracks down on travel as omicron concerns rise MORE expressed his love and admiration for Peppa Pig World, an amusement park in Hampshire, England, with more than 70 rides and attractions, during a rambling speech on Monday.

After he lost his train of thought in a speech at the Confederation of British Industry conference in South Shields, Johnson flipped through his notes, grunting in frustration and saying, "Forgive me. Forgive me," before he began talking about Peppa Pig World.

"Yesterday I went — as we all must — to Peppa Pig World. Hands up if you have been to Peppa Pig World," Johnson said.

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"Not enough," he added after an apparently weak show of hands.

Johnson then started talking about the brand Peppa Pig, based off an ongoing children's cartoon owned by Hasbro that first aired in 2004.

"The real lesson for me ... was about the power of U.K. creativity," he said. "Who would have believed that a pig that looks like a hair dryer ... would now be exported to 180 countries with theme parks both in America and China?"

Johnson has been known to ramble about topics unrelated to the business of managing the country, with some of his fans finding it amusing and his opponents casting it as ridiculous.

The prime minister's 25-minute speech on Monday, delivered to Britain's largest business lobbying group, is an important one for the public and private sectors in the U.K., which is still working to heal a rift from Brexit, or the U.K.'s exit from the European Union.

Still, Johnson did not seem ashamed to discuss Peppa Pig World with the audience.

"Peppa Pig World is very much my kind of place," Johnson said.